When you’re building a website, it’s essential to take your audience’s reaction to your site from “Huh, that’s interesting” to “Wow! I’m interested”. In other words, you don’t simply want people visiting your website to gather information and then click away without taking the next step. The goal would be to have them reach out to book a service, purchase a product, get directions to your storefront, or sign up for your email list. Calls to action, or CTAs, are what will spark that engagement you’re looking for and help your site visitors stay connected to your business, even after they eventually click away from your site.
So, how do you make the most of CTAs in your content? Here is a closer look at the most effective ways to harness calls to action on your site from our Tucson web design company.
1: Offer Incentives
A call to action is asking someone to make an investment of their time, money, or to share the contact information. So, people are going to want to get a sense of value from taking that next step and making that investment. That value might come from a direct discount (Subscribe Today and Get 10% Off), or it might come from useful content like an informative downloadable (Get Your Free Guide to Flooring Repairs). Other incentives might be a product demo, free quote or estimate, or an invitation to join a local community such as a Facebook group or loyalty club for your business.
2: Convey a Sense of Urgency
Urgency is important when it comes to CTAs because you don’t want people thinking “I’ll just come back and do this later”… trust us, they often won’t come back later. Strong action verbs indicating specific actions will help push your site visitors in the right direction. Verbs like “download”, “sign up”, “schedule”, “call”, and “buy” are all commonly seen in CTAs. Pair these verbs with phrases like “now” or “today” to create a stronger sense of urgency.
3: Don’t Save CTAs for the End of the Page
On website pages like your home page and service pages, you should not save CTAs for the end of the page. Most users will scan a page rather than read it word for word, so leaving a call to action for the very end might limit user engagement. Instead, include calls to action throughout the page and vary them to fit in with different content sections. For example, after featuring testimonials, include a CTA to read more that takes users to your reviews page. After listing your services, include a CTA to schedule services or contact your company.
Calls to action will look a little different in blog posts, where it is customary to leave the CTA for the end of the blog.
4: Create Visual Appeal
Great calls to action not only feature the right language, but they also stand out visually. Using buttons and bright, bold colors will help your CTAs stand out and compel users to click. A well designed call to action makes your brand more approachable, and lends an air of authority as well.
Calls to action are an essential part of building your business’ website, and can be a make or break moment for potential customers to become full blown leads. However, making a successful CTA isn’t easy, and requires a lot of knowledge of your industry, web design, user behaviors, and much more. So why not leave it to the experts?
Working with the Tucson website design team at Anchor Wave will help you master lead conversion and grow your business. Our team of experts have worked with businesses in almost every industry, and use a personalized approach to ensure we are helping your business connect with your ideal customers. Contact our Tucson marketing agency to learn how we can help you today!
