In a perfect world, everyone who visits your website would make a purchase right away. Unfortunately, that’s not quite how it works out. In some cases, you simply might not offer what a user is actually searching for. In other situations, you might offer a product or service they need, but the timing is just a little off.
So, how do you keep these warm leads on the hook and remind them to come back to your business when the timing is right?
Working with our Tucson digital marketing company, you can develop an effective strategy for reaching this untapped part of your audience, so you see more leads converting into paying customers.
Understanding Your Buyer’s Journey
Not everyone will stumble upon your website at the decision phase of the buyer’s journey when they’re ready to make a purchase. Often, you’ll have leads who find you when they are in the awareness and consideration phases. They may be aware that they have a problem and that your business has a possible solution for that problem, but they’re still weighing their options. They’re not uninterested, but they’re not necessarily interested right now.
Connect with Users by Sharing Your “Why”
Chances are, your business isn’t the only show in town within your industry. You probably have several local competitors who offer the same or similar services as you. So, it’s important to leave your audience with something more than a list of your services. A well-designed website will offer a look at your “Why”—your mission, vision, and values. These details will give your site visitors something more substantial to connect with and remember you by.
For example, let’s say you run a local landscaping company. You offer all the usual services—tree pruning, landscape maintenance, etc. What makes your company unique is your vision to reduce water usage across Tucson to help preserve our precious resources while continuing to keep local homes and businesses beautiful with great landscaping services. That is a vision that people can relate to, and they are likely to find that more valuable and memorable than what’s on your competitors’ sites. With the right Tucson web design company building your website, you can ensure that these types of details resonate throughout your site, so that your warm leads get a little warmer after they visit.
Create an Email Magnet for Your Website
It’s not enough to simply leave your audience with a great story. You want to have a way to continue to reach them once they click away from your site. An email magnet, or lead magnet, is a great strategy to do just that. An email magnet is a high-value resource provided for free in exchange for a user’s contact information and consent to join your email list. Your magnet may be something like a how-to guide, a coupon for a free service or discount, a checklist, or a blueprint/cheat sheet. Whatever the offer is, it should be enticing to your audience. It also serves as an invitation to keep the lines of communication with future emails from your business.
When you work with Anchor Wave, you can design your website to capture the attention of every part of your target audience and ensure stronger lead retention with well-crafted email marketing campaigns. Contact our Tucson digital marketing agency today to get started.
