Facebook Advertising
ARE YOU MAKING THE most of YOUR PASSIVE audience today and in the future?
Facebook Marketing Services solves both
It's 'kinda like' sowing seeds for a big harvest
Let's start with a definition of this very important audience that you already have right now. These are your future buyers. Your Passive Prospect Audience are the folks not actively looking to buy at this precise moment. Well then, you ask, why should you care about or market to them?
Here's why:
Because nearly 96% of your entire customer pool is currently in this bucket. That's a big piece of the pie. And they WILL be ready to buy(or donate…or take action)…“IF” they know and trust your business name + it becomes evident they have a need that you can solve.
So, in order to best serve your future customers, your duty is to:
1) Build your brand trust by demonstrating your capabilities AND staying consistently visible.
2) Create an epiphany in the customer's mind where they recognize where they actually DO have a need, but weren't aware of it before you brought key information to them.
When the time comes, will you be the top-of-mind choice?
Why Facebook?
With 2.7 billion active monthly users (compare that to just 1 billion active monthly users on TikTok) they are still the category king of quantity. And, because Facebook has been around longer than other social media platforms, they offer some of the most sophisticated tools for businesses like yours.
Simply having a Facebook profile for your business and publishing the occasional post isn’t enough to tap into the visibility the platform offers.
Don't "Broad"cast
Broadcasting is, by definition, broadly casting your message. It lacks specificity. However, Facebook ads allow you to target specific audience demographics based on personal behaviors and interests, so you can get seen by those who are most likely to want to know about your business—and consider you down the line when they need the products and services you offer.
It's similar to knowing that your customer drives a specific route to work, so you plant a sign right in view directly on that street—not wasting money putting signs all over town.
Anchor Wave's Facebook Advertising
vs. The Old Methods
Find the right Facebook Advertising Agency!
- We collaborate with you to develop a marketing calendar that matches your brand image and reaches your target audience.
- We provide ongoing support and insight to keep your Facebook Ads fresh, relevant, and timely.
- We’ll break down the complex advertising tools Facebook has to offer, so you can fully leverage the value of their platform.
- Our process is fully transparent with monthly reporting to keep you in the loop.
A Small Step that leads to Big Insight
One of our goals is to share knowledge with small businesses. We have a set of industry tools that can provide ‘passive and active' audience data specifically for your type of business – whether or not you choose to go after it.
Would you be interested in finding out just how much opportunity exists for your business? We'll need some information and 20 minutes of time, but you get a gold mine of previously unavailable information custom to you at no cost.
Why Our Process Works
With Anchor Wave, you can be confident that your largest audience has an online system working day and night to set you up for long-term success.
After we collaborate with you to get a sense of your brand and marketing goals, we’ll create a custom calendar for your scroll-stopping ads that refresh your messaging to be relevant and fresh throughout the year. Seeing the same ads over and over can create ad blindness among your target audience. Our carefully curated marketing calendar will ensure that your audience is consistently engaged and interested in your brand. We’ll even moderate comments!
Top that off with easy-to-understand monthly reporting provided by your dedicated Digital Marketing Coordinator to keep you informed of how many prospects you’re reaching. You have visibility into exactly what's working.
Understanding the Value of Passive Marketing
Facebook advertising falls under the umbrella of passive marketing. It’s not about direct lead generation; it’s about building an impression or personal connection with your brand so that when the time comes to make a purchase, your business is top of mind. Most people spend hours each day browsing the web, and much of that time is taken up by scrolling through social media sites like Facebook. By creating a presence with Facebook ads, your business is building up a reputation with potential customers who will start to gain trust and awareness of your brand well before they enter the buyer cycle. Facebook ads work best when they are broken into two parts: Billboard ads for brand awareness and Boomerang ads for retargeting.
1
"BILLBOARD" ADS
Create brand awareness for your market
Catch your buyer’s attention with a custom, targeted ad. It's like a roadside billboard that 2 billion people get to see! By leveraging Facebook’s brain, we put your message in front of an exact match of your best customers—and then find other people just like them to target customers with greater accuracy.
2
"BOOMERANG" CAMPAIGN
Make sure they remember you
We all love the internet, but sometimes we get distracted while using it. You can check out a website, be totally interested in a product, your phone rings and whoosh, you completely forgot what you were looking at. Boomerang ads take care of that by placing a digital “sticky note” in front of your user in the form of an ad, so they’re reminded to return to your business.
