When you come to Anchor Wave for a website redesign, (which we have renamed and completely REINVENTED to an upgraded MarketingHub), our first step is scheduling a Guided Branding Session during which we’ll create your customized Brand Board.
What's the point of this step?
Research shows that potential customers need a minimum of 7 times(!) interacting with your company before they absorb the offer and are moved to take action. Well, a Brand Board gives you all the potent ingredients for creating consistent visual branding power across all your messaging and company communication platforms. That way, your prospects who see you out in the marketplace can easily connect the dots. Whether they see a billboard, a Facebook ad, or a business card, you want your customers to instantly recognize your brand.
What’s Included in Your Brand Board?
Think of the Brand Board as your brand's visual playbook—a comprehensive breakdown of its visual components, including your logo, typefaces, color palette, graphics, textures, and brand photos. It's like having a roadmap to ensure consistent visual branding power across all your messaging and company communication platforms.
Our guided branding sessions are led (guided) in partnership with you by real Design Experts! Intended to really get to the heart of what your business is all about and how you want to be perceived by your target audience. If you have existing branding materials, we’ll help you identify what’s working with those elements and what could use an upgrade. (Be prepared for us to ask you a lot of questions… like, a lot 🙂
Now what? How can a company really leverage a Brand Board?
Once a Brand Board is created and approved by you it’s saved as a PDF and provided to you and your team (Including digital files and assets to create a visual aesthetic direction for your business). Our design and programming team will utilize your Brand Board to build and launch your website, but there are bonus ways that our clients have found extra value and utility. Here’s just a few ways your Brand Board might come in handy after your website goes live.
Launch Social Media Campaigns
Your social media pages should be an extension of the branding elements featured on your website. Because social media posts are highly visual, having a well-refined Brand Board will ensure that posts and photos align with your brand messaging.
Create Offline Collateral and Print Ads:
Your Brand Board isn't just for the digital realm—it's equally valuable in the tangible world. Whether you're designing brochures, flyers, or print ads, your visual assets ensure consistency across all offline collateral, reinforcing your brand identity wherever your audience encounters it.
Inform Copywriters on Your Tone and Style
You might keep your audience engaged with a regularly updated blog, or you may need to add new service pages or update various specials and seasonal content. Sharing your Brand Board with the copywriters who develop your blog posts and other site content will help them nail down your brand voice and understand the impression you want to make on your target audience.
Wanna talk Brand with us?
With Anchor Wave as your partner in website design, social media marketing, digital advertising, and copywriting, you can rest assured that we won’t deliver a cookie cutter approach. We’ll create a customized marketing strategy built on a framework that delivers results to support your unique brand image. If you’re ready to go further with your digital presence, contact us today to schedule a strategy call with our talented team.
