Did you know that the average person spends more than 2 hours per day on social media? That means there is a HUGE potential audience out there for your business, making social media marketing a key component of your digital marketing strategy! However, successful Tucson social media marketing takes lots of planning, consistency, and time to do well. Without the right tactics and tools, you might invest a lot of resources into posting on social media… but not have much to show. Here’s a look at how to grow your business’ social media presence, so you can make the most of your marketing efforts.
How to Grow Your Business’ Presence on Social Media
- Post Consistently and Often – One of the challenges with social media marketing is that content has a short shelf life on social media. Your posts will only be visible for about a day or two on your follower’s timelines, so you should post consistently and often to be seen more frequently!
- Use High-Quality, Branded Images – It is okay to use stock images sometimes, but you can make a better impression with branded images and original images. Even a custom graphic or border can liven up a stock image, and give your social media presence consistency and synergy.
- Utilize Hashtags – Hashtags may seem superfluous, but they can actually play a LARGE role in getting more exposure for your posts and growing your base of followers. However, it’s important to do your research so that you only utilize hashtags that are relevant and that don’t carry any unintentional negative connotations. You want to show up as often as possible, but only in the places you want to be seen
- Tag Other Businesses and Local Influencers in Your Posts – Another way to increase visibility for your social media posts is by strategically tagging other local businesses and influencers. Don’t overdo it, but the occasional mention can help increase your exposure.
Tucson Social Media Marketing Tactics to Avoid
When it comes to social media marketing, you not only need to think about best practices, but you should also know what to avoid. Here’s what nobody wants to see from businesses on social media:
- Overpromoting Your Business – Social media marketing isn’t strictly about advertising. You want to be engaging and share informative, entertaining, or helpful content. Highlighting local events, sharing a joke or fun facts, or showcasing your team can all be fun ways to engage your audience. However, constant and unfocused posting can make following your business more of a chore, making follower retention more difficult and lowering the quality of your content as a whole.
- Sharing Low-Quality Content – You aren’t limited to only sharing content from your website when you post on social media. However, you should thoroughly vet any third party sites you link to and ensure that you’re only linking to reputable, high-quality content. Even if you did not write what you are sharing, low quality content can hurt your brand!
- Posting and Ghosting – Social media marketing isn’t a one way street. Users may comment on your posts, share your content, or message your business directly—don’t let these actions go unnoticed! Keep the conversation going by actively responding to engaged users. This makes your brand feel more human and approachable, while building brand reputation for high quality customer service and being willing to listen to positive and negative feedback.
Managing your business’ social media presence is time-consuming work. If you’re running a business, the notion of also running and optimizing an ongoing social media campaign may appear daunting (at the very best)! Instead of constantly worrying about what your business should post on Facebook, focus on what you do best and let Anchor Wave handle your social media marketing needs in Tucson.
At Anchor Wave, you can trust a team of experienced writers and marketing coordinators to fine tune your content to meet your customers where they are at. Through our advanced onboarding process, we hone in on who your customers are and what they’re looking for. With that information, we’ll build you a marketing calendar to ensure your content is always on brand, seasonally relevant, and reflective of your business.
We take the time to truly get to know your business and your brand voice, so we can ensure that your posts resonate with your target audience. Reach out today to learn how Anchor Wave can move your Tucson social media marketing to the next level!
