Hosting a blog on your business’ website can be a great way to engage your audience, and inform your customers about what your business does, showcase your expertise in your industry, and give updates on the latest news. However, writing great blogs can be quite challenging, especially when you are trying to use them to their full SEO power.
Creating engaging content which is interesting to read while also serving search engines can be a complex ordeal. It often takes a team of marketing specialists, like those here at Anchor Wave, to ensure that your blog copy is informative, effective, and SEO friendly. But if you’re looking to get started writing blogs for your Tucson business, we’re more than happy to share our formula for writing a great blog! Check out our incredible blog writing course now!
Start with a Great Blog Topic
More important than everything else, a blog should be something that you’d want to actually read! Writing with SEO in mind is a must, but if your potential customers are not drawn in by a blog answering a question they’ve always wanted the answer to or displaying your business’ expertise in your industry, then the SEO power will not matter.
Once you’ve picked a great blog topic, then you can focus on the technicals, researching relevant, trending terms and performing keyword research to ensure your blog will be found. Once you narrow down which keywords you want to target, you need a catchy blog title that captures your audience’s attention and makes them want to know more.
Don’t Write Your Blog as an Advertisement
A common mistake business owners make is getting too “salesy” in their blog content. While blogs are a vital part of your marketing strategy, they aren’t ads. The purpose of a blog is to inform, educate, or entertain your audience, and naturally draw in interest and lead to conversions.
There are plenty of other pages on your website that can drive sales, but your blog shouldn’t be one of them. By remembering to always put readability and interest above all else, your blogs will feel like a natural expression of your business’ interests and industries, and not an ad in disguise.
Structure Your Blog Post
When a reader clicks on a link to a blog post, the last thing they’ll want to see is a solid wall of text. Elements like subheadings, paragraph breaks, pictures, videos, graphs, animations; really anything which breaks up the text and makes it easier for a reader to digest your blog will dramatically improve its readability.
Blogs are an amazing place to express your creativity and inject flare and personality. It’s important to remember when writing our blog, that you should always be thinking about what will draw in people’s attention and keep them reading to the end!
Incorporate Keywords Naturally
Keywords are essentially signals for Google and other search engines to discern what a blog post is about and who should see it. However, when incorporated coldly and unnaturally, they can stick out like a sore thumb. Keywords should naturally flow through your content, being connected to the core subject(s) of the blog itself.
Proofread Your Blog
There is no quicker way to make readers question the legitimacy and authority of your business than a blog full of grammatical and spelling errors. While blogs are a non-sales, more casual form of business communication, they are still coming directly from your business, and should be given the same amount of attention and care as any document or statement would.
Not only do you want to avoid technical errors, but proofreading can help prevent your content from making unintentional statements or reflecting your brand or industry in an incorrect light. We always say that the more eyes you can get on a blog, the better!
Anchor Wave are Your Tucson Blog Experts
We’ve shared our blog writing course, but it don’t actually make writing blogs any easier. Writing is a skill which has to be refined and mastered, especially when writing on behalf of your company. Don’t you wish you could just tell someone else about your company and have them create a unique and thorough content marketing strategy? Well, you’re in luck!
At Anchor Wave, we’re here to help Tucson businesses have professional, polished, and optimized blogs that reflect your business’ values, history, industry, and voice! That's why we love putting this together like this blog writing course! Our team of experienced copywriters write for businesses in almost every industry, and our unique onboarding process ensures that we create content that truly reflects your organization while remaining relevant and SEO ready.
Start promoting your Tucson business with better blog content by scheduling a strategy call with us today!!
