The main purpose of a Contact Us page is pretty simple: to help website visitors get in touch or visit your location. Customers may also visit your Contact Us page when they have an unanswered question about your business, products, or services.
To better serve the above two purposes, here are a few key ingredients to include in your website’s Contact Us page.
1. Provide All Contact Channels
A contact page should supply all contact channels where the customer can reach you. This makes it as easy as possible for customers to choose their preferred method of contact and reach out. Businesses with a retail location should include a map with your address and nearby cross-streets or landmarks highlighted. If you use social media channels like Twitter to provide customer service, then link to those social accounts as well.
2. Add a Contact Form
In addition to phone, email, and fax information, include a simple online contact form too. Ask for the customer’s name, a way to get in touch with him or her (phone or email), and then provide a field for a message. Keep it simple, as adding too many fields may deter the visitor from filling out the form. If you do implement a contact form, be sure to have a process in place for receiving and replying to inquiries within 24 hours or less.
3. Links to an FAQ or Help Page
Many times a visitor navigates to your contact page when they have a question or concern. Some customers may not see your FAQ or help section at first and will navigate right to your contact page instead. In addition to providing contact channels, link from your contact page to an FAQ or support page. This will better assist customers looking for answers.
Are you happy with your company’s current website design? There are always ways to improve on website navigation and layout. Contact the experts at Anchor Wave in Tucson to learn more about website design best practices. You can reach us by phone at (520) 622-3731 or visit us online.
