Email offers a convenient alternative to regular mail that is especially useful for businesses. Companies can share advertisements and dish about new products and services by sending a simple email to the current and potential customers on their lists. Make the most of your email marketing techniques by tracking these metrics:
Bounce Rate
Have you ever sent an email only to find that it was not delivered to the intended recipient? This is known as bouncing. An email bounces when it does not make it to the inbox of the intended recipient after being sent. Sometimes emails bounce as a result of temporary problems with servers or inboxes, while other times emails bounce because of invalid email addresses. Keeping track of your bounce rate will help you find out which recipients are not receiving your emails, making it easier to maintain a clean email list.
Click-Through Rate
Recipients who do receive your emails will be part of your delivery rate percentage. This number keeps track of how many emails made it to inboxes, but it does not tell companies how effective their emails are for gaining new customers or encouraging current customers to make new purchases. This information relates more to the click-through rate. This metric tells companies how many email recipients clicked on links contained within the email. Click-through rates keep track of individual clicks, meaning they track each link that clients click within the message.
Conversion Rate
Clicking on a link in an email is a positive step, but it does not guarantee a sale or new customer. That is where the conversion rate comes into play. This number tracks the percentage of people who click on links that involve making a purchase or filling out a form to become a member or get more information about a product or service.
Make your emails count by working with Anchor Wave! Take a look at our email marketing services by checking us out online. Start improving your online reputation by calling us today at (520) 622-3731.
