Are you on page one of Google search results for your key products and services? Is there a big difference between being No. 4 versus No. 2 in a Google search result?
Find out more about how search works and what you can do to increase your business’ visibility online. Below we’ll share three eye-opening search statistics and reveal insights into what these findings mean for your online marketing strategy.
70% of searchers don’t go beyond page one of search results. (Source)
Insight: If your business does not appear on the first page of a search result, then you are missing out on valuable clicks and traffic to your site for that keyword. By working with internet marketing experts, you can use keyword optimization, Pay Per Click advertising, social media, and other strategies to build your web presence around core keywords and rank higher in results.
In search results, link No. 1 receives more than half of all clicks and the top three links combined receive about 80% of total clicks. (Source)
Insight: There is a huge difference in web traffic and potential revenue for your business if you rank second and not seventh in a Google search result. Keyword research and a Search Engine Optimization (SEO) strategy will highlight valuable keywords where your business can gain visibility and move higher in the results.
Only about 15% of searches result in 10 blue links due to new Google features like authorship and the Knowledge Graph. (Source)
Insight: At Mozcon 2013, a leading SEO conference, Pete Meyers revealed his study of over 10,000 search results. He found that only 15 percent of all the searches resulted in the standard 10 blue links we’ve been accustomed to for years. Now Google more frequently includes rich data like reviews, authorship information, images, videos, and maps in search results. To maintain visibility going forward, businesses will need to expand their online marketing focus beyond keywords to more local review sites and social media platforms like Google Plus.
Are you looking to build your business presence online? To learn more about how you can increase your visibility in search results and get more ROI with online marketing, contact Anchor Wave today by calling (520) 622-3731.
