The buzz around social media marketing has risen to a fever pitch. Everywhere you turn, marketers are shouting about “Engagement!” “Shares!” “Likes!” and “Virality!”
Yes, social media is a wonderful tool for connecting with customers and building trust around your brand. Social sites like Facebook, Twitter, and Google+ can also drive clicks and traffic to your business website and even improve your search visibility. But when it comes to your bottom line and generating revenue and sales, social media lags far behind an older an more established form of online marketing: Email.
If you are not doing email marketing for your business, then you are missing out on one of the most successful marketing tactics available. Below we’ll share some eye-opening statistics and benefits around using email marketing to connect with customers:
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Email has a high return on investment (ROI).
According to the Direct Marketing Association, for every $1 marketers spend on email, they get an average ROI of $40.56. Email is a low cost marketing method compared to traditional or online advertising, so businesses will see a higher ROI in this channel. Today’s user-friendly email platforms make it easy for anyone to setup and send a campaign in minutes.
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Email recipients convert at a higher rate than search or social media.
In email it counts as a conversion when a recipient clicks on the link in your message to go to your website. According to research by Monetate, e-commerce email recipients click or convert at an average of 3.19%, while searchers convert at 1.95%, and social users at a low 0.71%.
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Transactional emails enable cross-selling to increase revenue.
Transactional emails can result in double or triple the revenue of standard bulk email campaigns. Use transactional email messages such as a shipment notification or order confirmation to feature related products and services. If someone has recently purchased a dog leash from an online pet store, then that store owner can share timely, relevant product offerings that will enhance the existing purchase. The confirmation order email for the dog leash, for example, could include a call-to-action to view items like a doggie harness, waste bags, or training treats.
Is your business leveraging email marketing to increase its bottom line? Contact Anchor Wave today at (520) 622-3731 to find out how to get started with email marketing.
