November and December offer top sales opportunities throughout the retail industry. Although the holidays naturally boost revenue, with just a few simple online marketing tactics you can make your profits soar. Today’s customers expect more from their online holiday shopping experience than ever before, and tapping into your customers’ needs and expectations can make a major difference in their spending.
Change Themes, Content, and Metatitles
By adding holiday themes, designs, and content to your website, you can engage with your customers on a more relevant and personal level. In addition, add some important holiday keywords to your page’s metatitles and descriptions to improve your search ratings and get an edge on your competitors.
Guide Customers to the Perfect Gift
Gift guides, holiday content, and social media promotions boost sales by helping customers find the right products quickly and conveniently. Provide helpful gift suggestions for different demographics and highlight the season’s hottest products. Create and recommend sets of products that can be purchased together for a complete and special gift.
Offer Easy-to-Find Shipping Information
When your customers are in a rush to complete their holiday shopping, it’s important to make the information they need readily available. One great way to do this is to create a shipping schedule that quickly lets customers know location-specific delivery dates or ordering deadlines for the shipping options you offer.
Promote Holiday Sales and Specials
Develop a holiday marketing plan that focuses on promoting sales and specials for holiday shopping. In addition to offering Black Friday, Small Business Saturday, and Cyber Monday sales, consider weekly promotions for relevant brands, products, or sections of your gift guide.
Preparing your company for the holidays using these online marketing techniques will improve customer satisfaction and boost holiday sales. These are just a few of the hundreds of possibilities you can take advantage of with the help of the latest web design, SEO, and marketing techniques. At Anchor Wave, we specialize in custom internet solutions for businesses that focus on increased sales, attracting customers, and improving your website, social media presence, and Google search results. Call Anchor Wave today at (520) 622-3731 to get a head start on the 2012 holiday season.
