E-commerce enables businesses to lower their advertising and personnel costs and overcome geographical constraints. As the hysteria of Black Friday and the holiday shopping season approaches, the importance of utilizing e-commerce to your advantage becomes even more pronounced. Follow these tips to improve your web presence and increase your business’ bottom line.
- Consider Your Shipping Fees: E-commerce enables a business to sell their products to customers who are unable to access the business’s physical location. Many business owners, however, make the mistake of setting unreasonable shipping fees. Win more business by offering discounted shipping fees for the holiday season or free shipping for orders above a certain price. Not having to pay extra on large orders is often the difference between a big sale and lost business.
- Run a Pay-Per-Click Campaign: Customers are never more ready and willing to spend money on your products and services than during the holiday season. The trick is reaching as many of these customers as possible. In a pay-per-click advertising campaign, advertisers pay search engines like Google a set price every time an advertisement is clicked. It is a cost-effective, low-risk form of advertising that enables businesses to extend their reach and drive traffic to their holiday products and services.
- Keep Product Pages Up To Date: Keeping your product pages up to date with photos, pricing, and descriptions is paramount, especially during the holiday season when everyone is looking to buy. Clean images, vivid and SEO-optimized product descriptions, and an easy-to-find cart all contribute to your success. Place keywords in title tags, insert keywords in URL strings, and add keywords in your product descriptions to optimize your product page and increase sales.
The Anchor Wave team can help to implement functional shopping carts and simple payment processing solutions for your Tucson business. Learn how our e-commerce solutions can benefit your organization by calling us today at (520) 622-3731.
