So, earlier in the year GDPR made big headlines.
What is it?
General Data Protection Regulation is the European Union's most aggressive stance on exactly what businesses are supposed to do when they collect customer information.
… and it’s quite a bit different than the way things have been.
In the United States, we don't have this yet, but we know something's coming down the line.
That’s why a lot of our clients have been asking us, “Well, what do I need to do to prepare for a regulation like GDPR?”
There's a couple key things you can do now to show your customers you respect their data.
1. Privacy Policy:
Put a privacy statement on your website sharing what you do with their personal information. Once you receive your customer’s data, what do you do with it? Be transparent about how you’re using it, even if it’s nothing complex.
2. Tell them Your Site Uses Cookies: (all websites do!)
Let your website visitors know your site uses cookies to store customer data. (Every modern website is using cookies.) Letting them know that's in play is easy to do.
3. Ask Permission
Have a checkbox on any contact forms where you're collecting data to let people opt in to be stored in your database.
Now you can choose to do all of these things or you could just pick and choose depending on what feels right to you and what's right for your business. The point is – doing this lets your customers know you care about their information and how you handle it.
So what’s involved in adding these things to your site? Making these changes to your website are pretty simple to do, but they all take time.
Let Anchor Wave make these changes for you on your website. Call us today at (520) 622-3731.
