A business blog has several online marketing benefits. Businesses who post frequently to their blogs will see improved search traffic and rankings. Posting about news and topics relevant to your target audience also better connects your business with its existing customers and helps to gain new customers.
Comments and sharing buttons are two blog features that business owners commonly overlook. Below we’ll walk through what comments and sharing features are and why you should enable them on your blog.
What Are Blog Comments?
Blog comments are an area below each new post that allows visitors to leave a note, question, or remark. Many business owners fear that by turning on comments they will risk attracting spam comments and negative feedback. However, there’s no reason to worry because blog technology today allows the business owner to view and filter any comments before they get published on the blog.
Why Are Comments Important
Comments provide a channel for customers to ask questions or interact with your business. If a visitor is reading your blog and has a question or finds the blog really enticing, then a comment box may help get this person to get in touch with you. To increase the likelihood of comments, you can pose a question or ask readers to weigh in with their thoughts at the end of each blog post.
What Are Blog Sharing Buttons?
Sharing buttons are little icons near each blog post that allow readers to quickly share the blog content on social networks or via email. (For example, there are five sharing buttons at the bottom of this post!) When a reader is logged into Facebook and they click the Facebook share button, the Facebook application opens with an update that links right to your blog. All the user has to do is hit “share” to publish it to all their friends.
Why Are Blog Sharing Buttons Important?
Blog sharing buttons essentially provide a channel for word-of-mouth marketing. When a reader shares your blog post, they are recommending your blog to their entire social network. By enabling sharing on your blog you are giving readers the ability to promote your business to their friends. These little buttons can help you increase traffic to your blog.
Is your business blog in need of an upgrade? Anchor Wave can help your business use blogging to increase website traffic and leads. Give us a call at (520) 622-3731 or visit us online to learn more.
