The look of your company’s website can have a significant impact on its appeal. However, while aesthetics are an important component of web design, creating a functional website requires more than just an appealing visual scheme. In addition to the appearance of your site, it’s important to focus on functionality, clarity, and the organizational scheme of the information included on your website as well.
Navigation
Regardless of its appearance, a good website should be easy to navigate and use. The purpose of your website is to connect your company with online consumers—thus, a website that is confusing or difficult to navigate won’t serve your company or your clients in this essential function. Working with your web designer to create a site that incorporates navigation clearly and naturally into the aesthetic scheme is a great way to develop a site that both looks appealing and serves the function for which it was built. You’ll also want to consider how your site and its navigational features will appear on a variety of devices to make sure it is usable on both large and small screens.
Information
Your website is not only a way for clients to learn more about your company or place orders, but also a means of facilitating communication between you and your customers. A comprehensive website should serve as a resource your clients can use to quickly and easily find the information they need. Some of the most common and useful types of information you should consider including in your website are contact information, product or service descriptions, pricing, and a company profile.
At Anchor Wave, our design team specializes in modern web design to meet the needs of your company and your clients. We can help you develop a website that drives consumer traffic and works for your business to improve sales and visibility. You can reach us by phone at (480) 331-8920 in Phoenix and (520) 622-3731 in Tucson, or check out our website and our blog for more marketing ideas and tips.
