Effective online marketing makes deft use of well-designed landing pages. The landing page is the first thing that a potential customer will see when he or she clicks on a search engine optimized result, a pay per click ad, or another type of online advertisement linked to your business. Increasingly, businesses of all sizes are making effective use of well-designed landing pages on social networking sites such as Facebook. Elements that make a well-designed landing page include:
Matching Content
Users reach your Facebook landing page by clicking on an advertisement that you have designed and also paid to have appear in their sidebar or news feed. That ad should contain an image as well as some copy. Make sure that the copy on your landing page reflects any special deals or discounts you promised in the ad copy. If your ad offers “Buy one get one free” or “A 15% discount on all purchases,” the landing page should reflect this.
Matching Pictures
The most effective ads are those that use a striking visual image as well as an enticing offer to get customers to click through. If the image on your landing page, however, does not match the image in the ad, potential customers may become confused and click away from the landing page, think that they were mistakenly directed to an unrelated page. Whether the landing page’s image is a large-scale version of the ad’s image or simply incorporates the smaller image into it, you still need to create a sense of coherence.
Obvious Conversion
Each Facebook landing page requires a call to action that will invite visitors to complete your desired conversion action, such as filling out a form or responding to a simple survey question. This sentence, plus any links or forms that you want your potential clients to fill out, should be prominently visible without any scrolling required.
Businesses who need help creating a strong online presence, including well-designed landing pages for Facebook and other social networking sites, can rely on expert help from Anchor Wave Internet Solutions, one of Tucson’s leading web design companies. Call (520) 622-3731 to speak with one of our friendly consultants today.
