As download speeds get faster and faster on both desktop and mobile platforms, many businesses
are beginning to deliver regular content in multimedia formats beyond simple text. Podcasts are
a high popular medium for regularly delivering quality information to users. A podcast is the 21
century version of a radio show: It is a periodic series of audio programs designed to provide
subscribers with information on a specific topic. The user can listen to the podcast on their iPod
or comparable digital audio player. Learn more about podcasts below.
How Podcasts Work
Most users subscribe to podcasts, and episodes are regularly delivered to their digital audio
player. Unlike streaming audio programs, podcast audio files are physically stored on the device,
so the user doesn’t need to have an Internet connection to listen to the episodes. Typically,
devices will only store the most recent five or ten episodes unless the user specifies otherwise.
Who Listens to Podcasts
Podcasts are very convenient for users who have longer than average commutes. Walkers, bikers,
public transit riders, and drivers can all safely listen to audio files on their commute, when
reading might be inconvenient or downright dangerous. Younger users who are more familiar
with digital devices will likely make up more of a podcast’s audience than older users.
What Podcasting Can Do for You
A podcast helps you diversify your business marketing strategy and expand your potential
customer base. Because podcasting is a relatively new practice, it is still not a widespread
Internet marketing tool. Creating and distributing a regular podcast can help you gain an
advantage over competitors because it gives your business brand a modern edge. A podcast can
also help you cover more in-depth topics than blog posts, since a ten minute audio program is not
as daunting as a large block of text.
If you would like to add podcasting and other contemporary tools to your Internet marketing
strategy, Anchor Wave Internet Solutions can help. We build brands for our clients and help
them engage current and potential customers through a diverse digital marketing strategy. To
learn more, visit us online or call (520) 622-3731 today.
