Have you noticed something different on Twitter lately? A brand new layout has debuted, making its way to Twitter profiles around the world! All users can take advantage of this new profile, but small businesses may find that their new profiles mean new business.
New Look
Twitter may be rolling out a new layout, but to some it looks very familiar. The new Twitter profile design looks very similar to the current Facebook profile design. This creates a more personal and customized page, making it easier for businesses to use their Twitter profiles as extensions of their websites. Users now have larger profile images as well as large banner images, similar to those found on Facebook. Twitter’s new profile puts tweets front and center, making them larger and easier to read. Visitors also have an easier time seeing photos and videos as well as a list of followers that they know.
Pinned Tweets
As a business, every tweet posted to your profile should be important and interesting to your clients. But some tweets may be more engaging than others. That is why Twitter has introduced pinned tweets with the new profile design. Users can pin their top tweets so that they stay at the top of their profiles. This allows visitors to instantly see a company’s most relevant tweet, inspiring them to become potential clients. Companies can benefit by pinning a tweet that describes their products or services or pinning a charming tweet that shows off their personalities.
Best Tweets
Interacting with clients is one of the most important benefits of using social media as a small business. Twitter users can favorite or retweet their favorite tweets, spreading the word about the content. Users who visit your profile will now be able to see which tweets have the most favorites and retweets thanks to the best tweets feature. Tweets with the most interaction appear larger than other tweets, making them stand out to visitors.
Get more insight into the importance of using social media to reach out to clients by contacting Anchor Wave. Visit us online to see our services and solutions. Call our Tucson office at (520) 622-3731 or our Phoenix office at (480) 331-8920 to learn more!
