How do you know if your business website works to drive leads and sales for your organization? Assessing your website’s success shouldn’t feel like guesswork. Here are three important metrics that indicate whether your website is performing well:
1. Web Rankings
Every business has a group of core keywords that represent the business location, products, and services. For example, a residential cleaning service in Phoenix might include “house cleaning,” “house keeping,” “Phoenix,” and “Tempe” among its core keywords. To ensure your website is successful, it’s vital to track whether your website is showing up in search results for its core keywords. Ultimately you want your business to be visible within the first page of search results for main keywords. An experienced online marketing firm can help you to identify your keywords and set up tracking tools for managing your rankings ongoing.
2. Targeted Traffic
You can get all the website traffic in the world, but if none of those visitors buy anything or call your company, it won’t matter. It’s not just about tracking how many people visit your site, but tracking how many of those visitors become customers. With the right analytics software in place, you can see which website visitors converted into customers and what their on-site behavior was like. Maybe folks who come to your website from a particular keyword search buy more frequently. Or, perhaps there’s a really good FAQ page on your site that leads visitors on that page to become customers. When you know what works, you can repeat it and refine it to increase your bottom line.
3. Phone Calls and Leads
One of the most common website goals we hear from small business owners is to get the phone to ring more. Using trackable phone numbers and analytics on your contact pages, you can see how many website visitors actually called or emailed your company and what they looked at on your site before deciding to contact you. This is helpful information for understanding what your customer’s online behavior looks like. When you discover the paths customers already use to make contact or purchase, you can refine those paths and make it even easier for more of your website visitors to become customers.
If you’d like greater insight into your website’s performance, then call (520) 622-3731 to contact the online marketers at Anchor Wave. We partner with business owners to build trackable, results-oriented websites.
