Business is going virtual, but how do you build a loyal customer base when you never get to look anyone in the eye? Getting consumers to trust you is one of the most vital parts of thriving in the digital marketplace. Here are some strategies your business can use to increase your customers’ confidence in your business.
Get Customers to Vouch for You
Nothing attracts new business like a thumbs-up from previous customers. When your customers are satisfied with your services, ask them to say so. Encourage customers to write endorsements for you and post positive reviews on sites like Yelp, Amazon, and Google. LinkedIn recommendations from past clients are also helpful. Video testimonies can also be extremely powerful. The approval of past customers function like letters of reference for your company that let potential new clients know that they can count on your services.
Reach Out to Influencers in Your Field
Every industry has a network of experts whose words carry weight with businesses and consumers alike. Engaging these influencers in your field gives credibility to your brand. It’s great to get an endorsement from them on their social media pages or via some other medium, but an even bigger deal is getting them to give you their platforms to promote your business. Try to land a guest blog on their website or a spot on a webcast they produce. You could also get them to do the same on your own site or webcast. Interaction with these influential people will show people that you’re a serious force in your field.
Monitor Your Reputation
On the internet, anyone can say anything about your business. Monitoring mentions of your company is essential. Use Google Alerts or let an outside firm manage your online reputation. Doing so allows you to thank people who endorsed you and respond to any negative remarks that appear.
Your internet reputation is precious. Anchor Wave can take the task of managing it off your hands. Reputation management is just one way we can help you establish command in the online community. To find out more, call our Tucson office at (520) 622-3731 or the Phoenix location at (480) 331-8920.
