When you think of optimization, what comes to mind? Most people know about optimizing things like their health or their 401k returns, but it’s not often we think about optimizing our websites (which is a HUGE shame!). Did you know a properly optimized website can help increase your visibility on search engines, bolster your bottom line and increase the overall satisfaction rates of visitors to your site?! Well, it can, and here are some tips on how Anchor Wave can optimize your site!
What is Website Optimization?
Optimizing a website is the process of configuring a site to reach its optimal performance. Increasing site speed is the most common goal when looking to improve a website's performance – and this is for good reason! A faster site is better for SEO and for the user experience of your visitors. To achieve the goal of maximizing site speed, there are several areas of the site that need to be optimized including:
- Fonts
- Images
- Video
- HTML/CSS/Javascript
- Database
- Server
Each one of these unique aspects of a website requires a specific optimization method to achieve the desired goal of a faster website. In the past, we’ve used a combination of plugins to maximize the performance of each of these areas. This has allowed us to focus on each aspect of performance with laser-like focus.
While this solution has been successful, we wanted to ensure all of our clients’ websites are as secure and optimized as possible However, this came at the cost of stacking optimization plugins running at the same time to achieve our performance goals.
How has Website Optimization Changed Over the Last Year?
Over the past year, the industry has been moving more toward optimization solutions that require fewer plugins, less configuration, and a more hands-off approach. The fewer plugins present on a site, the less burden they are creating on a site or server. An all-in-one plugin approach helps remedy this, simplifying things and allowing for a higher quality and consistency of optimization. Additionally, this simplification adds another layer of security, reducing the possible points of failure on a website.
While our optimization stack has served us and our clients well in the past, we are a forward looking agency and are always on the lookout for new technologies and new ways of doing things that can improve our clients websites. After extensive research and development, we are finally able to share our new creation with the world!
Introducing Speed Booster!
We are proud to announce our newly launched optimization product, Speed Booster! Speed Booster is a culmination of over 6 months of research and testing. It offers all of the benefits of a stack of optimization plugins in an all-in-one solution. Speed Booster has been developed from the ground up to take WordPress performance to a level never seen before, and provides increased site performance beyond our existing optimizations.
Speed booster is perfect for site owners that understand the importance of having a blazing fast website and the multitude of benefits that this can bring including:
- Less bounce rate
- Visitors spending more time on the site
- Improved SEO
- Better user experience
Speed Booster is now available as an add-on to your existing website hosting or digital marketing plans. We offer both monthly and yearly billing with a discount if you opt for the annual billing. To get started, simply click the button below and you’ll be guided through the process of signing up in just a few simple steps.
