Being visually consistent across all your platforms is an important part of branding, and this extends to your physical headquarters as well. If you decide to make any big change to your brand identity, make sure you let your customers know. Here’s why you should revamp your website after a physical redesign, relocation, or remodel.
Refreshing Your Logo
If the logo that you see at the top of your website doesn’t look like the one you see on your actual building, people will think that your website is out of date. Any physical change you make should have a corresponding digital change. If you use a different logo on print materials or on the outside of your HQ building, update your website so that it reflects this change. This helps keep your brand consistent and prevents your customers from getting confused.
Changing Your Location
Your website should let your customers and potential business partners how to get in contact with you. If you move to a different location but your website displays your old address and phone number, you might miss important calls. When you move to a new building, update your website. Add pictures of your new storefront, change your address and phone number, and discuss why you made the move.
Reflecting New Management
No matter how big a brand gets, it’s still going to be run by real human beings. You can let your customers know that there’s been a change in management by revamping your website. Write a post about the benefits that followers should expect from the change, and describe the direction and philosophy your new team intends to follow.
When your physical design changes, your website should change along with it, so call Anchor Wave at (520) 622-3731 to find out how we can help with the overhaul. Social media management, content creation, and web design are just a few of our specialties.
