In today’s increasingly online society, building an online presence for your brand has become an essential component of a successful marketing campaign. Developing a widespread and approachable online presence for your brand allows you to reach a broad audience and connect with existing and potential customers. Examining a few key questions can help you cultivate a successful and appealing online presence and personality.
How High Are Your Search Engine Rankings?
Search engines are the platform by which up to 85% of consumers find new businesses and brands. Thus, a high search engine ranking is essential to bringing in new business. You can easily check your current search engine rankings by searching for your business name, brand name, or related words on the internet. If you aren’t ranked as highly as you’d like, implementing search engine optimization (SEO) techniques is a great first step toward raising your online search engine rankings.
Are You Listening to Reviews?
While you will always have both highly-satisfied and highly-unsatisfied customers, taking the time to examine reviews and determining whether there is a lesson to be learned can help you improve your service as well as your online presence. Showing that you are willing to listen to and consider reviews by responding to and engaging with your customers can go a long way toward developing the positive online personality you want.
Is Your Marketing Consistent?
With many social media platforms in use today, keeping track of every site can be a challenge. Regardless of how many platforms you choose to use, keep your marketing consistent. Having a single recognizable logo or marketing format will help to create a more coherent online presence, making your identity clearer when consumers encounter it across numerous sites.
Are you looking to develop a successful online presence for your brand? Anchor Wave offers web design, search engine optimization, and website maintenance and support in Phoenix, Tucson, and beyond. You can contact us online or by calling (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix.
