Whether you’re planning to hold limited-time or ongoing summertime specials, social media services are one of the best ways to promote these events to your consumers. Social media marketing allows you to reach a broad consumer base quickly to spread the word about your seasonal specials. Keep reading for some helpful tips on identifying the best social media services for your needs and how to ensure these services work for you to gain your events the greatest visibility.
Determine Your Target Audience
Any good marketing campaign starts with determining your audience. By identifying the type of customers you want to attract, you’ll also better pinpoint the best type of social media service to use when promoting your event. While it’s a good idea to spread the news about your special event across all your social media services, identifying one or two on which to focus your campaign can help you better reach your target audience.
Consider Your Event Type
The type of event you’re holding can also influence the type of social media service you use during its promotion. If you’ll be holding a more formal charity event or service day, consider forums such as Facebook and YouTube, which you can use to include more information about your desired goals and charity recipients. By contrast, summer sales events and one-day-only specials can be promoted quickly and easily via Twitter, Instagram, or Tumblr.
Follow Up After the Event
One of the best ways to determine the success of your summer special is to follow up with consumers after the event. Create a tweet or Facebook post that encourages discussion and feedback from those who attended to get a clear picture of how your event was received and whether a similar event could benefit you in the future.
Anchor Wave can help you utilize today’s hottest social media marketing tools to enjoy success during every season. You can find out more about the business benefits of social media on our website, or discuss your next smart social media marketing move by calling (480) 351-2185 in Phoenix or (480) 351-2185 in Tucson.
