Are you going to offer a discount or promotion to your customers this holiday season? You can leverage social media platforms like Twitter and Facebook to promote holiday offers. Here are a few basic guidelines for boosting your ROI by promoting a holiday sale on social media:
Ask Followers to Share A Promo Code
Social media is all about word of mouth. If you are offering a 15 percent off discount throughout November and December, then create a few social media updates each week announcing this sale. In the updates, ask followers to share or retweet the offer. By formally asking for shares and retweets, the likelihood of positive word of mouth increases.
Run A Paid Promotion
Both Twitter and Facebook have paid promotional options where you can set a budget to promote your content to more viewers outside of your own followers. Promoting a post about a holiday sale can be a great way to reach targeted customers by interests, demographic information, or location. Facebook’s ad targeting platform is very granular, and with a budget as low as $25 you can gain thousands of impressions for an ad or update. Contact your online marketing agency to pursue paid promotions for your holiday sales.
Develop A Landing Page on Your Website
Create a landing page on your website dedicated to the holiday sale. You can outline the offer, include discount codes, related product images and descriptions. If you just send social media visitors to your home page, they may have trouble finding the offer information or making a holiday purchase. With a dedicated landing page, a greater percentage of social media visitors will convert into customers.
Find out how to boost your holiday sales ROI with social media promotions. Contact Anchor Wave at (520) 622-3731 to start using social media to improve your online strategy.
