Anchor Wave logo depicting a blue and grey arrow pointing upwards
Anchor Wave Digital Marketing Agency Logo
Contact

The Physio Shop

MarketingHub by Anchor Wave

The Physio Shop

Project Results and Impact:​

  • Conducted a deep dive buyer persona analysis and identified four main messages to communicate to their different audiences: middle-aged and older individuals seeking help for their passion sports, student athletes looking to level up their game, elite athletes that needed expert help, and a general audience looking for a PT that could help with their everyday needs.
  • Streamlined the site map to focus on the core information that each audience would need, creating a homepage that prioritized their unique audience, geographic locations, core services, friendly team, and dedication to their community.
  • Consolidated and refined their brand's overall direction to communicate their brand voice: Dynamic. Experienced. Impactful. Welcoming.

What people are saying:

“Working with these guys was a blast. They were so focused on creating a quality experience for their patients, which made a smooth running process. Also, the copywriting is exactly what they were looking for, and made it a great outcome altogether.”
Kevin Conklin, Anchor Wave

It all starts with brand

One of the key objectives for the redesign was to create a consistent and visually appealing brand that reflected The Physio Shop’s values and mission. They wanted the website to showcase their locations and the way their team interacts with patients, and we were able to achieve this through a combination of professional photography and strategic use of space on the page.

We created a clean and modern design with a consistent color palette that highlighted their team and services. The use of blue, which was already a prominent color in their branding, was refined and made more consistent throughout the website. We also integrated brown, which was present in their office locations and other materials, to create a cohesive and balanced color palette.

The result is a warm and welcoming feel that reflected their brand values and highlights professionalism and expertise. From just a glance you can tell you are in good hands when you visit The Physio Shop.

Build your list in exchange for value

By offering a free resource that running enthusiasts and competitors find valuable, The Physio Shop was able to build trust with potential clients and establish themselves as experts in the field of physiotherapy.

Our professional copywriting team worked closely with The Physio Shop to thoroughly research and document the best tips for training for a race. We compiled this information into a single document that potential clients can download for free from the website. This Lead Magnet not only provides value to potential clients, but it also helps drive traffic to the website and encourages visitors to keep a conversation going with The Physio Shop.

This value-added content is a great way to build trust and establish credibility with potential clients, which can ultimately lead to increased business for The Physio Shop.

Custom Shotlist & Photography

The professional photography session we completed for The Physio Shop was a crucial component of their website redesign. Our team was able to capture lots of interaction between clients and staff, as well as showcase the interior where clients would expect to do most of their therapy.

The photos we took not only filled a gap in their marketing materials, but they also helped to visually communicate their brand message. We made sure to match their brand adjectives of “welcoming” and “supportive” by capturing images that conveyed a warm and friendly environment. Additionally, we highlighted the many services and equipment that The Physio Shop offers to their clients, giving potential customers a better sense of what to expect when they visit.

The photos we took have helped The Physio Shop to establish their visual identity and stand out from their competition. By showcasing their facilities, equipment, and team in an authentic and professional manner, potential clients are able to get a better sense of what The Physio Shop has to offer and are more likely to choose them over their competitors.

Optimized for Search Engines

The SEO and strategy work we did for The Physio Shop was a crucial component of their MarketingHub strategy. We focused on capturing keywords that would drive traffic to their specific services, as well as getting clients to find their homepage and provide the information that would get them on their road to recovery with The Physio Shop.

Our team conducted extensive research to identify the most relevant keywords for their services, including terms related to physical therapy, sports performance, and personal trainers. We then optimized their website content to include these keywords in a natural and strategic way, while also improving user experience by making the website more mobile-friendly and accessible.

In addition, we worked on improving the image alt tags, which not only helps with accessibility for visually impaired users but also helps search engines better understand the content of the website. This, in turn, can help with improving search engine rankings and driving more traffic to the site.

Off-site strategy was also an important part of our work. We focused on expanding their Google Business Profile to include accurate and up-to-date information about their services, hours of operation, and location. This helped to improve their visibility in local search results and make it easier for potential clients to find them online.

Put your best foot forward

Before and After

The new site created by Anchor Wave for The Physio Shop includes a comprehensive strategy. The site’s user experience was improved by simplifying the site map, prioritizing core information, and offering a quick and easy way for users to contact the team. The site’s design was also refined to reflect the brand’s adjectives of dynamic, experienced, impactful, purposeful, and welcoming, using a consistent and clean palette that highlights the team and services. The Lead Magnet and professional photography sessions were also added to provide value to potential clients and showcase the welcoming and supportive environment, as well as the team’s expertise and equipment. Overall, the new site appears to be a significant improvement over the old one, providing a better user experience, a more professional design, and a comprehensive strategy to drive traffic and engagement.

Do you want to get results like these?

We have been in business for 20+ years and developed thousands of websites. We know what works, and we know what doesn’t. We include everything you need for a successful website curated by professionals in every skill set, from development to photography.

Book Your Marketing Playbook Consultation
Anchor Wave Digital Marketing Agency Logo

Anchor Wave Digital Marketing Agency

let's stay connected!

Facebook Instagram Twitter Linkedin Youtube

Home

Web Strategy

Digital Marketing

Web Design

Hosting & Support

Anchor Wave Digital Marketing Agency Logo

Anchor Wave Digital Marketing Agency

let's stay connected!

Facebook Instagram Twitter Linkedin Youtube

Home

Web Strategy

Digital Marketing

Web Design

Hosting & Support

Are you set Up with the new Google Analytics (GA4) tracking properties?
Don't lose important data for how your website is performing!
Get Free GA4 setup!

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Ok
Privacy Policy