Lidda Design

MarketingHub by Anchor Wave

Lidda Design

Project Results and Impact:

Their portfolio was organized so potential clients could see their vast expertise in residential & commercial spaces.
The new sitemap included an about page to help people get to know the company and team, highlighting the team’s extensive resume and attention to detail.
We introduced a dark tone into the Lidda Design brand to create boldness and contrast to showcase the photography of their beautiful work.

What people are saying:

“When we started working with Courtney and the team at Anchor Wave we knew we wanted our new company website to be eye catching, ground breaking, filled with images of beautiful homes. They listened and came back with creative ideas, industry leading tech, and a site beyond our expectations. It was a positive, pleasurable experience and the result is our site is a very informative, artistic representation of our work. We really appreciate the hard work of Courtney and the team at Anchor Wave.”

Lidda, Lidda Design

It all starts with brand

BRIGHT. POLISHED. IMPACTFUL. LUXURIOUS.

Anchor Wave created for Lidda Design a brand that truly reflects their style and expertise in interior design. We introduced a dark tone into their brand to create boldness and contrast, making their MarketingHub design impactful and memorable.

To pay homage to their use of materials in their interior design, we incorporated a marble texture into some of the backgrounds, adding a touch of luxury and sophistication to their brand. Working with Lidda Design, a client who is a designer themselves, allowed us to develop a fun and collaborative relationship on design choices, resulting in a cohesive and polished brand that truly reflects their vision.

Lidda Design wanted a very visual site with lots of photos of their work, and we were able to deliver a brand that is bright, polished, impactful, and luxurious. We kept their signature robin egg blue color from their previous site and built upon it, incorporating it into various elements of their new brand.

We pushed the boundaries by incorporating a photo-only header on their website homepage, allowing their stunning photos to speak for themselves and shout their ability to create great work. This visual element, combined with a bright and polished color palette, makes for a memorable and impactful brand that truly reflects Lidda Design’s style and design expertise.

Build your list in exchange for value

A lead magnet is a free incentive that a business offers to its potential customers in exchange for their contact information, such as their email address. It is an effective way to build a list of potential clients and establish authority in a particular industry.

Through interviews and consulting with Lidda Design, we found that many of their potential clients were unsure whether they needed to spend money on hiring a designer. To address this issue and capture potential clients’ contact information, we created a lead magnet called “Is Hiring A Designer Right For Me?”

This lead magnet was designed to walk someone through the decision-making process of whether to hire a designer, with questions and prompts to help them identify their design needs and goals. By providing valuable information, we not only generated a solid email marketing campaign list of potential clients, but also established Lidda Design’s authority in the interior design space.

Our copywriters fleshed out the topics to create an easy-read and our design team created a visual PDF with Lidda Design’s brand.

This lead magnet has been a successful way for Lidda Design to attract potential clients who are interested in their services, while also providing valuable information and building trust with their audience.

Custom Shotlist & Photography

Lidda Design came to us with a collection of stunning photography that captured the elegance of their work. We wanted to ensure that these images remained a focus as we elevated the brand to match the refinement of their work. The photoshoot included in the MarketingHub was instead used to capture professional images of the team. This allowed us to bring a personal touch to their brand, helping potential buyers to connect with the faces behind the exceptional work.

The team headshots brought a personal touch to the brand but also allowed potential clients to get to know the team behind the design. By showcasing the people behind the work, we helped Lidda Design establish a sense of approachability and trustworthiness, making them stand out as a business with both exceptional work and exceptional people.

Optimized for Search Engines

For Lidda Design, we knew that having a visually stunning website was important to showcase their work, but it was equally important to ensure their website was optimized for search engines to increase visibility and attract potential clients. As with all MarketingHub projects, we developed a comprehensive on-site search engine optimization strategy.

The first step in our strategy was conducting a thorough keyword research process. We conducted multiple interviews with Lidda Design to identify their target audience and persona, and understand the type of clients they wanted to reach. We also analyzed their competitors, target area, and keywords from the client. This research helped us determine the key-keywords.

Once we had identified the target keywords, we analyzed their search volume, ranking, and difficulty to determine the best placement and usage for each keyword. We then integrated these keywords throughout their website. Lidda Design wanted to attract clients similar to their current clients but also had a new goal to boost their SEO presence for commercial projects, which we were able to incorporate for them.

While the visual aspects of Lidda Design’s website are essential, we understood the importance of making sure the site performed well, because potential clients couldn’t fall in love with them if they couldn’t find them.

Put your best foot forward

Before and After

The MarketingHub for Lidda Design is a major improvement over the old website. The MarketingHub is visually striking and consistent in its messaging. The homepage immediately grabs visitors’ attention with a photo-only header that showcases Lidda Design’s high-quality work. The navigation is intuitive and easy to use, with a clear path for visitors to explore the company’s portfolio and services. The addition of a lead magnet and a blog shows that Lidda Design is committed to providing value to its clients beyond just their design services. Overall, the new website is more professional, polished, and in line with Lidda Design’s stunning designs!

Do you want to get results like these?

We have been in business for 20+ years and developed thousands of websites. We know what works, and we know what doesn’t. We include everything you need for a successful website curated by professionals in every skill set, from development to photography.

Lidda Design

MarketingHub by Anchor Wave

Lidda Design

Project Results and Impact:

What people are saying:

It all starts with brand

Build your list in exchange for value

Custom Shotlist & Photography

Optimized for Search Engines

Put your best foot forward

Before and After

Do you want to get results like these?

We have been in business for 20+ years and developed thousands of websites. We know what works, and we know what doesn’t. We include everything you need for a successful website curated by professionals in every skill set, from development to photography.

let's stay connected!

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let's stay connected!

Home

Web Strategy

Digital Marketing

Web Design

Hosting & Support

Are you set Up with the new Google Analytics (GA4) tracking properties?

Don't lose important data for how your website is performing!

Lidda Design

MarketingHub by Anchor Wave

Lidda Design

Project Results and Impact:​

What people are saying:

It all starts with brand

Build your list in exchange for value

Custom Shotlist & Photography

Optimized for Search Engines

Put your best foot forward

Before and After

Do you want to get results like these?

We have been in business for 20+ years and developed thousands of websites. We know what works, and we know what doesn’t. We include everything you need for a successful website curated by professionals in every skill set, from development to photography.

let's stay connected!

let's stay connected!

Are you set Up with the new Google Analytics (GA4) tracking properties?

Don't lose important data for how your website is performing!

Project Results and Impact: