Arizona Eye Consultants

MarketingHub by Anchor Wave

Arizona Eye Consultants

Project Results and Impact:โ€‹

What people are saying:

I was impressed with how Anchor Wave was able to execute my vision for the website perfectly and I believe this is because they listen thoroughly. They want to understand their clients and are not afraid to ask for additional clarification because they really do want the website to be perfect. I was very impressed with the professionalism of their entire team and their knowledge.

During interviews, I have candidates comment on the new website and they understand our company and want to be a part of it. This is huge. Anchor Wave was able to tell our story so well that we have candidates applying to want to be a part of our team. In addition, patients often comment on how educational it is, and they love the pictures of the providers.

This was my first experience with website design and I will never go with another group.
Iris, AZ Eye Consultants

It all starts with brand

Arizona Eye Consultants had a clear vision of their image, with an emphasis on being approachable, sophisticated, successful, and friendly. We worked closely with Arizona Eye Consultants to develop a brand that would accurately reflect their company’s reputation. We began by incorporating the original blues from their previous branding, which helped to maintain a sense of continuity and familiarity for their existing patients. However, we also introduced a sophisticated gold spectrum that added a touch of elegance and sophistication. The image direction and voice aided to the approachable and friendly atmosphere. The imagery combined with the updated and modern design helped to achieve and create a visual identity that was both professional and friendly.

Build your list in exchange for value

A lead magnet is a tool that helps to build trust and establish a relationship with potential clients by providing them with value and showcasing the business’s expertise. For Arizona Eye Consultants, we wanted to create a lead magnet that would align with their marketing objectives of educating clients about eye health. We chose to focus on Glaucoma, a common eye condition that can lead to permanent vision loss if left untreated.

We worked collaboratively with Arizona Eye Consultants to create a comprehensive guide to Glaucoma that would provide valuable information and showcase their expertise. The guide included information on what Glaucoma is, how it’s diagnosed and treated, and tips for preventing the condition.

By providing this valuable resource for free, Arizona Eye Consultants was able to demonstrate their commitment to educating clients and establishing themselves as a trusted authority in the field of eye care. The lead magnet also allowed them to build a relationship with potential clients by collecting their email addresses, allowing them to continue the conversation and provide additional value over time.

Custom Shotlist & Photography

Professional photography helped to capture the essence of their brand by showcasing Arizona Eye Consultants’ friendly team, professional workspace, and high-tech equipment. We knew that it was essential to strike a balance between portraying their team as both experts and approachable. We wanted to show potential clients that Arizona Eye Consultants was a place where they could receive the highest level of eye care while feeling comfortable and at ease. We were able to effectively communicate their brand values and mission to potential clients. The photos we took also helped to increase visibility and make it easier for people to find their location.
A collage of three photos depicting the team and building at Arizona Eye Consultants

Optimized for Search Engines

We helped Arizona Eye Consultants optimize their website for keywords specific to eye care services and conditions. This increased their visibility in search engine results pages when potential clients were searching for services related to eye care.

The process for Search Engine Optimization began by conducting keyword research to identify the most relevant and high-volume keywords related to eye care services and conditions. When our copywriters were writing the compelling persona-based copy, they also included these keywords in strategic places such as headings, body copy, meta descriptions, and image alt tags.

We also focused on optimizing their site’s structure and navigation, ensuring that it was easy for both search engines and users to navigate the site and find relevant information. We made sure that the site was mobile-friendly, which is crucial for both user experience and search engine rankings.

Additionally and off-site, we optimized their Google Business Profile as part of their MarketingHub, ensuring that Arizona Eye Consultants appeared prominently in local search results.

Overall, our work on search engine optimization for Arizona Eye Consultants helped them to increase their visibility in search engine results pages and attract more traffic to their website. By optimizing their site for specific eye care services and conditions, we were able to help them reach more potential clients and achieve their marketing goals.

Put your best foot forward

Before and After

Anchor Wave takes pride in working with businesses that make a difference in people’s lives, and Arizona Eye Consultants is a prime example of just that. As a team of highly skilled ophthalmologists and optometrists dedicated to providing personalized and compassionate care to each of their patients, Arizona Eye Consultants needed a website that would reflect their expertise and build trust with their potential clients.

That’s where Anchor Wave came in. We were able to highlight the experts on their team, showcasing their credentials and experience, to help potential clients feel confident in their choice of eye care provider. We also implemented a careers page and application form that outlined the requirements for working at Arizona Eye Consultants, helping to attract top talent and expand their team of experts even further.

But we didn’t stop there. We also emphasized Arizona Eye Consultants’ leadership in the industry by focusing on education and resources. Through our collaboration, we developed a comprehensive blog and resource center that provides valuable information on eye health, treatment options, and more. This not only helps to educate potential clients but also positions Arizona Eye Consultants as a trusted authority in the field.

At Anchor Wave, we’re proud to have partnered with Arizona Eye Consultants to create a website that accurately reflects their dedication to exceptional eye care. We believe that our collaboration has helped them to better serve their patients and continue to make a positive impact in the community.

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