Maintaining a consistent presence via social media is an excellent way to reach new consumers and develop your relationship with existing customers. However, the frequency with which you post can have a significant impact on your business’s image and appeal. Finding the right posting frequency will keep consumers interested without overwhelming them with too much information.
Examining Individual Sites
Before you determine the best posting frequency for the social media you wish to share, it’s important to recognize that different posting strategies are best for different sites. Certain social media sites should be updated more frequently than others to attain the best results. In addition to determining the best posting frequency, it’s also important to consider the time of your posts. Learning the best time to post to certain social media sites can go a long way toward boosting your online signal.
Posting on Facebook
Facebook continues to lead the social media scene in sheer number of users. You should aim to make Facebook posts for your business three to five times each week. If this number sounds overwhelming, keep in mind that you don’t need to generate completely original posts for new Facebook posts. Sharing other posts and information, such as a newsletter, photo, or tweet, can also count toward your weekly posting quota.
Posting on Twitter
Twitter is another extremely popular social media platform. Because Twitter is a fast-moving social network, frequent posts are necessary to maintain an active presence. Ideally, you should aim to tweet a few times each day; at minimum, you should make one tweet per day. Twitter now allows you to share more than just text—mix up your tweets by sharing videos, images, and links as well to keep your content varied.
Anchor Wave can help you manage your business’ social media accounts through social post authoring and social setup and strategy. You can find out more about our social media and other web marketing solutions on the web or by dialing (520) 622-3731 to reach us in Tucson and (480) 331-8920 in Phoenix.
