Opting for a MarketingHub rather than a traditional website can allow you to tap into a wider range of digital marketing tools to build your brand. Our standard MarketingHub package includes a variety of features and core strategy pages to guide your customers through the buyer’s journey from initial research to conversion. With our MarketingHub add-ons, your website can do even more by offering an insider’s look at your company’s team and showcasing employment opportunities to help you grow your team.
What’s included in your MarketingHub?
MarketingHubs are built to convert. They feature call-to-action (CTA) rich copy that ensures customers know what to do next and how to do it. Whether your goal is to drive purchases through an online store, bring more customers to your storefront, book more appointments and service calls, or simply ramp up newsletter sign ups, effective CTAs will help you achieve those goals. Meanwhile, your MarketingHub website will engage and educate your customers with highly personalized, detailed copy on each of your core pages. Professional photography and custom branding set your MarketingHub apart, as each page of your site will reflect your brand personality and offer an authentic look at your company. Plus, we ensure that everyone who visits your site will have a positive experience by incorporating accessibility features.
Add-Ons for Your Digital Marketing Toolbox
Your MarketingHub already does a lot to boost your online presence, but you can make it go even further with add-ons that extend the functionality of your site and bring even more visitors to your pages.
- Team Engine – Modern consumers want to connect with brands they purchase from on a personal level. A Team Page Engine allows you to introduce the people behind your brand who make your business run. The Team Engine will showcase photos of your team along with bios to help your audience connect with the people behind your business. You can showcase the entire staff or simply highlight your leadership team. Essentially, you can put a face—or faces—on your company culture, so people are more likely to relate to your brand on a deeper level.
- Careers Portal – As your business grows, you’ll need to attract prospective talent for your open positions. Adding a Careers Portal to your MarketingHub site can help you do just that. This page will serve as a deeper overview of your company culture and offer a look at the benefits of working for your company. Prospective employees can connect with your culture before they even apply, so you can seek out people who are more likely to stick around with your business AND offer the skills and experience you’re looking for.
If you are considering a website redesign, contact Anchor Wave to discover how a MarketingHub website can deliver more digital marketing tools to grow your business. Designing your MarketingHub is a collaborative process that lets us get to know your brand inside and out so we can express your unique brand voice and more effectively connect to your target audience. Get in touch with our team today to get started on your new website.
