As smartphones and tablet computers become more and more ubiquitous, mobile searches have begun to account for a larger percentage of total queries on sites like Google. In the fall of 2012, the number of desktop computer searches decreased for the first time since 2006. Trend analysis shows that mobile searches provide different results for businesses than desktop search. Here are a few important characteristics of mobile searches:
Mobile Searches Are More Locally Focused
Because users are more likely to perform mobile searches while they are on the go, mobile searches are more likely to aim for businesses located within a five or ten minute walk or drive from the user’s current location. Most of the time, mobile users want to quickly find a service or product nearby, in contrast to desktop searchers who may be planning ahead for trips.
Mobile Users Are More Likely to Become Immediate Customers
Since mobile searches are performed locally and on the go, it follows that most of the time the user’s intent is to find a business that they will then immediately patronize, whether it is a restaurant, hair salon, or retail shop. Users perform mobile search with the intent to purchase an item or a service almost right away.
Mobile Searches Use Click-to-Call Buttons
On search engines such as Google, businesses can now purchase a special type of ad called a “click-to-call” ad, optimized for smartphone searches. The click-to-call button automatically activates the user’s phone and call dials the business’s phone number, allowing users to rapidly contact the business. This service allows users to bypass a business’s website and make direct inquiries, and also eliminates the need to write down a phone number.
To ensure that your business shows up in search rankings on both desktop and mobile devices, call Anchor Wave Internet Solutions at (520) 622-3731. Our Tucson-based firm specializes in search engine optimization and other Internet marketing techniques for businesses in all industries. Contact us today to find out how we can help your business grow.
