Online contact forms should be a key aspect of any business’ online marketing plan. Online contact forms allow a business to convert online readers into real world customers, but most businesses aren’t getting the most of their contact forms. What should you do to make your contact forms more effective?
- Only Ask for What You Need
Eliminating the fields that are unnecessary may seem like it would result in getting less effective data about your customers. In fact, it is quite the opposite. Less required information leads to a higher response rate because the contact form isn’t as intimidating or seemingly time-consuming to the reader. If you don’t need your customer’s street address, then don’t ask for it. - Simplify
Instead of asking for a full name and salutation, such as Mr. John Doe Sr., ask for just the first name and last name of your customer. Simplify your form so that your customers don’t have to stop to figure out what you are asking them as they fill out the form. - Get a Landing Page
After the customer fills out the form and clicks submit, make sure to employ a success page that is useful; whether the front page of the website or the front page of your online store, send them somewhere that isn’t a simple ‘thank you’ page. Your customer is hooked enough to contact you, so let them explore your website!
Combining these elements in your contact forms will help gather more effective data and help convert readers into customers. For more information on our Web design services, contact us today at (520) 622-3731. Anchor Wave is Tucson’s Web design specialist. Whether you want to increase the effectiveness of your online marketing plan, employ SEO services, or start from scratch with a brand new Web design, we are equipped to help you generate more business!
