Social media sites provide a valuable way for you to interact with customers and create meaningful connections. However, there are a few common mistakes businesses often make, regardless of whether they are new to social media or experienced with this communication platform. Even if you have made social media mistakes in the past, taking action to acknowledge and correct them can still benefit your business as you move forward.
Ignoring Social Media
One of the biggest mistakes a business can make is ignoring social media altogether. Even if you personally don’t have the time to create and maintain accounts, you could be cutting out a huge demographic by keeping your business “offline.” Social media is an incredibly valuable way for your business to gain visibility and maintain essential connections with clients; ignoring this tool can be devastating for your business. Today, it is clear that social media sites are here to stay and social media usage is only increasing—taking advantage of this growing pool of potential customers can only help your business to grow.
Inconsistent Branding
You want your business to appear as a coherent unit across all your social media outlets. One common mistake, however, is neglecting to keep your message and personality consistent from one social media network to the next. While social media sites are all very different in terms of the type of interaction you can maintain with your clients, it’s still important to present a unified front across the web so consumers will take away a consistent message. Limit the number of photos you use and keep your keywords, descriptions, links, and tone consistent across all social media channels for the greatest effect.
Whether you need minor or major assistance creating and maintaining your business’s social media presence, Anchor Wave is here to provide the expertise you need for success. We invite you to get to know us better by taking a look through our comprehensive website, or contact us by phone at (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix for a free consultation.
