Drive Business to Your Landscaping Company with Google Ads

Pay Per Click or Display advertising concept. Web developer set advertising to gain more money to the business. Flat vector illustration. Good for banners, ads, landing pages or articles.

Using SEO (search engine optimization) is just one of several ways your landscaping company can increase its web presence. However, SEO takes time to do right, and there are quicker ways to capitalize on the 3.5 billion search queries seen on Google each day. For example, Google Ads are one way to increase visibility and traffic to your company’s website. Keep reading to see how you can use Google Ads as part of your digital marketing strategy to drive business to your landscaping company. 

Google Ads in A Nutshell

Google Ads was previously known as Google Adwords and is Google’s paid advertising program where advertisers pay for ads based on how many clicks or impressions they receive. This is called pay-per-click (PPC) marketing. Google Ads are formatted to look like search results. So, when a search is performed using keywords you’ve associated with your ads, your ad could appear above the search results. This increases the likelihood that the ad will reach your target audience when they are needing landscaping services. Plus, Google Ads appear on other platforms such as YouTube or while users are on mobile apps. 

Google Ads Bidding Process

As previously mentioned, Google Ads uses a pay-per-click model, but it is more complicated than just paying for however many times your ads are clicked on. With Google Ads, businesses focus on popular keywords on Google and then each business bids how much they are prepared to pay for their ad, with the goal being to win the bid, so their ad is placed at the top of the search results page. If you bid high enough, then your landscaping company’s ad will be at the top of the page. If you bid too low, your ad will not be placed at the top of the page. You can set a maximum daily budget for ads so you will not spend more than you budgeted for that ad each day. 

Choosing the right keywords is essential for balancing your ad budget and the number of ad views and clicks you receive. For example, the keyword “landscaping services near me” is likely to have lots of competition, so you’ll pay a higher rate per click for ads focused on this keyword. Instead, work with a digital marketing agency to create a competitive keyword strategy that focuses on the services you want to promote. If your company specializes in xeriscaping and native plants, for example, you might target keywords like “low water landscape design services” or “native plants in [your location]”. 

Ad quality also affects how often your ad is shown and where it is placed among other paid search results. So, you’ll want to include a thoughtful ad design and have a strong landing page to pair with your Google Ads. 

Types of Google Ads

There are several different types of ads your landscaping company can create. Here are two types of ads you should focus:

  • Responsive Search Ads allow you to create variations of your ad headline and ad copy so that Google can select whichever ad version will display best for users. This improves your ads visibility on both desktop and mobile devices. 
  • Display Ads are often image-based ads that will be shown on websites that have designated space on their web pages specifically for Google Ads that have keywords that match their content, known as the Google Display Network. 

Using Google Ads for Your Business

When creating ads, you want your keywords, headlines, and ad copy to match your target audience’s intent so that your ads will show up for relevant searches. The more clicks your ad gets, the higher the indication that your ad is reaching its target audience. Don’t forget to link Google Analytics to your Google Ads account. This will enable you to track and evaluate your ad performance and website traffic for each ad campaign.  

Why Google Ads Work for Landscaping Companies

As a local landscaping company, it can be tough to carve out real estate where your business will be seen online. Google Ads offer an affordable way to capture leads, convert customers, and boost your sales. Often, when homeowners and commercial property managers need local services like professional landscaping, they’ll head to Google to explore their options. So, Google Ads can ensure that your company is on their radar when they need the services you provide. 
Anchor Wave offers comprehensive Google Ads services to help your business thrive. If you’re ready to learn more about how Anchor Wave can help your landscaping company with digital marketing and PPC advertising, contact us at (520) 622-3731.

Share this post

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.