Adding e-commerce capability to your business website can help you to reach more customers and increase revenue. When setting up an e-commerce site, it is important to make the purchasing process as simple and secure as possible.
If a company does not make online shopping quick, safe, and easy, then it may experience an increased rate of shopping cart abandonment. Shopping cart abandonment occurs when an online customer navigates away from a website in the middle of a purchase without completing that purchase.
Below we’ll discuss some tips to decrease shopping cart abandonment on your business e-commerce site:
1. Promote Security
With security breaches and identity theft constantly making headlines, online consumers are looking for a safe shopping environment where their financial information will be protected. Trust indicators, such as third-party logos, can make users feel comfortable by illustrating that your shopping cart solution is encrypted and PCI-compliant.
2. Highlight Steps and Progress
If the checkout process is confusing or takes the customer blindly through multiple steps and screens, then that customer may lose faith and abandon the purchase. Use a shopping cart solution that shows the total number of steps involved and where the customer is throughout the process. Provide forward and reverse navigation within your shopping cart system to prevent customers from navigating away from your site accidentally, by clicking a web browser’s “back” button too many times.
3. Follow-up with Lost Customers
Many shopping cart tools are built to capture email and basic information at the beginning of checkout. This way a company can follow up with customers who abandon their online shopping carts. When a customer leaves your e-commerce website in the middle of a purchase, have an email system in place to send them a message. Use the email message to offer them help with the checkout process and solicit any feedback they may have about why they abandoned their online shopping cart.
When your Tucson business is ready to implement a SEO-friendly e-commerce solution contact the experts at Anchor Wave. Our web designers and internet marketers can help your organization conduct more online sales. Call us today at (520) 622-3731 to schedule a free consultation.
