Email marketing is a powerful and easy tool to wield as part of an effective internet marketing strategy. However, there are several common email marketing mistakes that can lessen the effect of your campaign. Learning to avoid these simple mistakes will ensure your emails reach and affect the greatest number of clients to boost your sales and your reputation.
Get Permission Before Emailing
Prior to sending out an email marketing message, confirm that you have permission from each recipient on your email list. Avoid simply adding email addresses collected from business cards, prior email communications, or client registry forms. Getting permission is a simple step that will improve the impact of your message by ensuring your recipients are not unpleasantly surprised to receive communications from you.
Allow Clients to Change Subscription Options
It’s important to allow your email recipients control over their subscription options. Always include an “unsubscribe” option or, where applicable, a way for consumers to change the type or frequency of the emails they receive. Neglecting to include these features in emails or on your website can appear unprofessional and may lower your consumers’ opinion by making them feel as though you are forcing your advertising upon them.
Email at Appropriate Intervals
While you don’t want to send out marketing emails too often, there is also a danger in letting too much time pass between mailings. Finding a good interval between your emails is the key to generating interest and sales without going over the top. Although there are no solid rules regarding email frequency, one to three emails a month is typically a good rule of thumb; however, don’t be afraid to send out more emails periodically when dealing with time-sensitive content.
Email marketing is just one of the many online marketing tools at your disposal when you work with Anchor Wave to increase your online visibility and sales. You can reach us by phone at (520) 355-4865 in Tucson or (480) 351-2185 in Phoenix, or contact us online for more details about our innovative web marketing solutions, including email and website hosting services.
