When someone visits your website, the last thing they’ll want to see is a wall of text that doesn’t quickly convey the information they’re looking for. To better organize the content on each page and make the most important information stand out, you’ll want to incorporate headings throughout each page. When you consult a Tucson SEO expert at Anchor Wave to boost your website’s ranking in local search results, we’ll help you choose the right headings to make your website stand out.
What Exactly Are Headings?
If the text on a webpage is a highway, the headings on the page are the road signs. They break up long sections of text and provide a quick look at what users can expect to read in each paragraph. Headings are not just lines of bolded text—they are organized in a structure to not only stand out to human readers, but also to search engines.
Why Your Content Needs Descriptive Headings
Headings not only break up content visually, but they also make pages more scannable for search engines. Plus, headings are important for assistive technologies like screen readers, so they are essential for website accessibility.
With descriptive headings, your content will be better organized, and it will be easier for users to find and recall information on a given page.
How to Pick the Best Headings
- Outline and Organize Your Content – Headings should provide a rough outline for the content on each page of your website. The H1 heading should offer a top-level overview of the page, and H2 subheadings should break up the main topic with more specific concepts. H3 and H4 subheadings can help you further organize content or include lists. Think of it like this:
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- H1 Heading: How to Bake A Cake
- H2 Heading: Ingredients You’ll Need
- H3: Step 1: Mix Ingredients
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- Incorporate Keywords – To ensure that search engines and human readers quickly identify the purpose of any given page on your website, your headings should include target keywords for the page. Be sure to incorporate your primary target keyword in the H1 heading.
- Make them Memorable – Headings are functional pieces of text, but that doesn’t mean they shouldn’t stand out and be memorable. For example, instead of using “Tucson pool company” as your H1 heading for your homepage, you might say “Our Tucson Pool Company Builds Luxury Pools with Custom Designs”. Adding some additional details will make your headings resonate with readers and draw them in to learn more about your business.
- Categorize Headings Appropriately – Utilizing the appropriate heading tags and hierarchy is important for keeping each page organized and easily scannable. You should only have 1 H1 heading per page, and any H2s should be subtopics of the H1. H3s should be subtopics of H2s, and so on.
Working with our Tucson SEO consultants at Anchor Wave, you can better organize and optimize your website content so that you see improved search rankings and more user engagement. Schedule a strategy call with our team today to learn how we can make your website stand out and crush your digital marketing goals for 2025.
