Online marketing has become increasingly customized, targeting specific types of ads and product offers to certain users based on preferences and past history. Accurately targeting consumers with specific marketing requires knowledge of their habits. Thus, successful consumer-targeted digital marketing lies in tracking user statistics in order to deliver the most effective messages to each individual user.
Targeted Marketing
Targeted marketing treats consumers not as a group, but as individuals. When you target your digital marketing to individual consumers, you are taking into account their unique personalities and preferences before delivering a customized marketing message. Customizing your marketing thus relies upon gathering as much individual user data as possible in order to discern the best type of message to send.
Extrapolating Preferences
Consumer information provides the building blocks to develop a more detailed picture of each consumer as an individual. Today, computer models are able to take simple inputs such as these and extrapolate more information about a user’s personality. Based upon this extrapolation, businesses can further target their marketing for even greater success. Common model inputs include information shared on social media sites, posts that have been liked or reblogged, and frequently made internet searches.
Exploring Mood
Mood is a significant contributing factor in online purchase decisions. Social Media sites can be used to infer mood and deliver even more highly targeted advertising to consumers. Recent studies have already indicated that social media usage, such as Twitter, can successfully predict mood changes based upon the type and frequency of tweets. Using this information to further customize your marketing can help your business connect with consumers on an even more personalized level.
At Anchor Wave, we can help you determine where the future of digital marketing is headed and how you can make the most of recent and future trends to build your consumer base. Please call us today at (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix to discuss how our team can help yours to succeed. You can find more information about us and our digital marketing options on our website.
