Is your web design letting your business down? A poorly-designed website may lead to unsatisfying customer experiences and reflect your business poorly to potential new clients. Does your web design contain any of these cardinal sins? Avoid these five website missteps:
Bad Color Contrasts
You and your web designer may have stunning, high-definition monitors that offer rich color contrast, but many of your customers may not. Your website should be clear to read and navigate for your entire customer base, no matter how fancy—or not—their monitor is. Dark colors on dark colors, light on light, and other color fails will make your site too difficult to read, and your customers will move on to the next one.
Disabled Back Browser Buttons
You want customers to stay on your site, but trapping them there by disabling the back browser button is not the way to do it. Not allowing site visitors free reign of navigation can make for a negative customer experience.
Long Drop-Down Menus
Drop-down menus serve a function, but if they get too long, they get confusing. Long lists are also difficult to click. Spread out your information into more categories or more menus instead of nesting it all in one, extra-long drop-down list.
Image-Only Navigation Tools
If you use only images, without text, for site navigation, then you’re missing out on two counts. First, crawlers that index your pages can’t read images, so you’ll lose clicks and page ranks. Second, image-only navigation is confusing for users. Go for text-only navigation, or combine text with images.
Autoplays
Many times, when people are surfing the net, they don’t necessarily want it to be announced. When they navigate to your site and music or video autoplays, they will learn very quickly not to return to your site.
Don’t let bad web design hold your company back. At Anchor Wave, our web design experts will work with you to construct the right kind of site for your business. Call us in Tucson at (520) 622-3731 and in Phoenix at (480) 331-8920.
