As a small business owner, you may be wondering if it is worth investing in Facebook marketing in 2014. The short answer is “yes,” it is very likely worth investing in Facebook marketing. Below we’ll share a few high-level reasons why you should consider Facebook marketing as part of your strategy.
The ROI Is Measurable
In the early days of social media marketing, many businesses struggled to justify the return on investment. With new advertising features and greater tracking capabilities, now the ROI is proven. Nanigan, one of the largest sellers of Facebook ads, reports that ROI is at 152 percent. This means for every dollar spent on Facebook ads marketers realize a return of $1.52 in sales.
News Feed Ads Are Highly Effective
In addition to right side ads, Facebook now allows advertisers to post marketing messages within the news feed. This feature opens up new potential on the site. A study by Marin Software found that compared to right side ads, news feeds ads have a 44 times higher click through rate, 67 percent lower cost per click, and a 5 times higher conversion rate. Nanigan attributes an overall 375 percent spike in Facebook ad click-through-rates from 2012 to 2013 to this addition of news feed ad inventory.
There Are More Ad and Targeting Options
Facebook offers a variety of ad options including Custom Audiences. This is a retargeting feature that helps you to reach customers who are already interested in your products and services. Marin software found conversion rates for custom audience targeted ads were 3.87 times higher than for regular demographic or category-based targeting. Similarly, advertisers using another ad type called sponsored check-in stories to reach customers who recently visited their location, realized a 3.2 percent click-through-rate—much higher than other ad types.
Yes, there are many good reasons to use Facebook for business in 2014, but at Anchor Wave we like to recommend a customized approach to online marketing that meets your business’ unique needs. Every organization is different and has a different budget, goals, and customer base.
To find out how your business may benefit from Facebook marketing, contact our social media experts by calling (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix.
