Email marketing can give you a wider reach with clients and potential clients than all types of social media, since there are 3 times as many email accounts than Facebook and Twitter accounts combined. What’s even more beneficial about email marketing is the opportunity for direct customer action with a clickable call to action that can drive traffic to your website, encourage participation in customer surveys, or allow customers to sign up for special offers. Aside from the subject line, the call to action is the most important aspect of any email newsletter, so you’ll want to use these helpful tips to create an effective call to action.
Make a clear call to action
The call to action does not need to be long. In fact, the most effective closer for an email will be no more than 5 words long. Phrases like “Shop Now,” “Go,” “Share,” and “Look Inside” will have a clear intention that tells customers exactly what to do. It’s also beneficial to stick to just one call to action, rather than creating clutter with multiple CTAs in the email.
Create a sense of urgency
The need to act now can be a powerful conversion tool, since most customers will only look at an email once. A sense of urgency in the subject line and the call to action will get more clicks, which will result in more overall success for the campaign.
Allow the call to action to stand out
Bright colors, bold fonts, and large, clickable buttons will work in your favor, since these elements will draw the eye and get people to respond. If the call to action is not easy to identify right away, it will have a much lower chance of creating conversions.
Are you interested in launching an email marketing campaign as part of your web marketing strategy? If so, call Anchor Wave Internet Solutions at (520) 622-3731 to see how we can help you.
