As a business owner, you know your website is important. But just how important is it? Across the United States, people conduct about 20 billion searches per month, with more than three-fourths of all Americans using internet searches to find information about local businesses, according to a 2011 Burke study. This means that your business’s website is one of your most important marketing tools. Website design and content that are not well thought-out often result in businesses losing customers and substantial revenue.
Redesign Before Research: To build a successful website, you should begin researching early, conduct the most thorough and extensive research possible, and use your findings to inform your design. Trying to fit the results of research into a completed design will lead to an ineffective website.
Letting Go of SEO: Search engine optimization should be the first priority throughout your redesign process. Employing effective SEO requires extensive research, quality content creation, and expert labeling and tagging throughout your website and across other content platforms. Never make SEO an afterthought in web design projects.
Information Overload: Your research should provide you with clear information on what is vital to your website. When using the internet, people search for easy-to-find key pieces of information and get intimidated when information is disorganized, too long, or difficult to find. The best way to attract customers is to keep it simple.
Amateur Design: Website design requires a complex understanding of cross-disciplinary rules, theories, and guidelines. Attempting website design yourself or relying on someone inexperienced is one of the worst mistakes you can make when building your website.
Static Content: Today’s internet users expect a lot more from websites than just a set of unchanging information. Your website should reflect the newest trends and expectations in social media, content production, and customer interaction. Understanding these goals and working them into your basic design is key to creating a relevant website.
As a business owner, investing in a quality website redesign is one of the best things you can do for your company. At Anchor Wave in Tucson, we offer leading website design services to truly transform your business online. Let us create the perfect website for your company using the latest information, trends, and technologies in SEO, internet marketing, and web design. Begin your digital transformation today by calling (520) 622-3731.
