Having a great website can be a significant boost for your SEO rankings and your overall visibility on the web. If your business utilizes e-commerce solutions, a great website will also be directly correlated with your sales success. Therefore, it is important to keep your website up-to-date and be sure that you are presenting a space that customers will be drawn to. If you have not given much thought to your business website in some time, consider these elements that might indicate the need for an upgrade with the help of local internet marketing professionals.
Your site is not mobile friendly
More than half of your site’s visitors may be using mobile technologies, so a mobile-friendly layout is essential for maintaining site traffic.
Information is outdated
The first pieces of information that should jump out from the homepage of your website are the address, phone number, and hours of your business. If this information ever changes, you’ll want to make updates right away so that your customers always know where to find you. You should periodically look at the details of your website’s copy as well to be sure that you are representing the latest information available to create a better reputation for your company.
Your site is difficult to navigate
Business owners often neglect pages beyond the homepage, and this can be a big mistake, since more clicks through your site can be beneficial for your web presence. You’ll want to be sure that customers can easily get around your site and find relevant information to forge a stronger connection with your company.
You are rebranding your company
Rebranding efforts can be a significant investment, but your website is not a place where you should cut corners. With the right layout for a new website, stellar graphics, and well-written copy, you can bolster your company’s image and get a lot more out of your rebranding efforts.
Regardless of your reasons for upgrading your website, Anchor Wave Internet Solutions can help with great design and web marketing services based in Southern Arizona. To get to know more about us or browse our portfolio, give us a call at (520) 622-3731.
