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Encouraging Customers to Leave Positive Reviews of Your Business
While reviewing businesses online is an increasingly common consumer practice, it can still be tough to see a high volume of positive reviews for your

The Basics of Digital Marketing
If you’re just getting your business off the ground or you are only beginning to dive into digital marketing for an established business, then you

How to Improve Your Google Maps Results
You might be familiar with traditional search engine marketing in which you optimize your website to appear higher in search results for given keywords. However,

Business Advantage Show – Interview with Mike Schmidt
Below is a transcript of the interview: Dan (host): And right now we are joined by Mike Schmidt of Anchor Wave Internet Solutions. Mike how

Local Optimization: What It Is and How to Do It Right
It’s hard for people to do business with you if they don’t know where to find you. Now, you might think that it’s easier than

Why Local Marketing Matters
In the vast sea of companies advertising online, you may wonder how people ever come across your website when they search online. One of the
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Clint Parry, Focus HR discovers the benefit of an objective Custom Playbook
Clint Parry: I’m Clint Parry, and I lead business development efforts here at Focus HR. Those of you not familiar
Attracting More Followers on Facebook and X (formally Twitter)
Facebook and X (formally Twitter) are two of today’s most widely used social media sites; generating greater visibility via these
Why People Leave Bad Reviews
Almost every business owner has had the sinking feeling of despair that comes with reading a bad review about their