Xcel Delivery, a leading logistics company, has been collaborating with Anchor Wave since 2014. The partnership has helped Xcel Delivery expand its business by opening a new location in Phoenix! With Anchor Wave's effective SEO strategies, the Phoenix location has now surpassed the performance of Xcel Delivery's original location in Tucson, which has a well-established history.
Our strategies and tactics have delivered exceptional results for Xcel Delivery. In their first year with us, Xcel Delivery was generating an average of 78 leads per month. However, over time, we were able to significantly increase their leads and generate an average of 121 leads per month, which represents a 38% increase. Moreover, our efforts in establishing Xcel Delivery’s presence in Phoenix paid off as their Phoenix location now outperforms their original location in Tucson. This demonstrates the effectiveness of our digital marketing and SEO strategies in driving Xcel Delivery’s success in a new market.
The overall traffic to Xcel Delivery’s website has seen a staggering increase of 567% since the start of our partnership. This is a testament to the impact of our comprehensive marketing approach that has driven the growth and success of Xcel Delivery’s business. In terms of organic traffic, we have achieved an impressive 481% increase, a critical metric for expanding a business’s reach.
To put this in perspective, when we started our collaboration, Xcel Delivery was averaging 412 total monthly visitors to their website, with organic traffic accounting for 274 of those visitors. In comparison, last year, Xcel Delivery was averaging 2,747 total monthly visitors to their website, with organic traffic accounting for 1,588 of those visitors. These remarkable results highlight the positive impact of Anchor Wave’s marketing strategies on Xcel Delivery’s business, from driving an increase in leads to enhancing brand visibility and customer engagement.
A critical aspect of Xcel Delivery’s success in establishing a presence in Phoenix was the implementation of a content marketing strategy tailored to the unique needs of the new market. To gain a foothold in the city, Xcel Delivery needed to pivot its website and social media pages to target Phoenix audiences effectively. This involved developing and publishing engaging and informative content that resonated with the local audience while also incorporating targeted keywords to boost search engine rankings.
We worked closely with Xcel Delivery to develop a comprehensive content plan that covered all aspects of their business, from logistics and warehousing to customer service and community involvement. This content was designed to provide value to potential customers and showcase Xcel Delivery’s expertise and commitment to excellence.
In addition to the content marketing strategy, we also leveraged LocalReach to target the Phoenix location specifically. This tool allowed us to optimize Xcel Delivery’s online presence for local searches, ensuring that their business appeared at the top of search results for relevant keywords in the Phoenix area.
To establish a strong online reputation in the new Phoenix market, it was important to build trust and credibility with potential customers. Anchor Wave implemented a comprehensive Review Management strategy that utilized ReviewLead to increase the number of reviews and improve Xcel Delivery’s average star rating.
ReviewLead is a powerful tool that helps businesses generate more reviews from satisfied customers while also monitoring and responding to negative reviews. By leveraging ReviewLead, we were able to actively solicit feedback from Xcel Delivery’s customers and encourage them to share their positive experiences online. This helped to increase the number of reviews for both the Tucson and Phoenix locations and drive up their average star ratings, making them stand out from competitors in the area.
In addition to generating more reviews, our Review Management strategy also involved actively monitoring and responding to customer feedback. This allowed Xcel Delivery to address any negative reviews quickly and effectively, demonstrating their commitment to providing excellent customer service and resolving any issues that may arise. By taking a proactive approach to managing their online reputation, Xcel Delivery was able to establish a stunning reputation in the Phoenix market that matched their longstanding reputation in Tucson. This helped to build trust and credibility with potential customers and played a crucial role in their overall success in the region.
One of the key components of Xcel Delivery’s digital marketing strategy was implementing Local SEO tactics to improve their visibility and rankings in search results for Phoenix-based customers.
Our team conducted a thorough review of Xcel Delivery’s existing directories and online presence, identifying areas for improvement and new opportunities to target local customers in Phoenix. By optimizing their website and online listings with location-specific keywords, descriptions, and other relevant information, we were able to solidify the presence of Xcel Delivery’s Phoenix location and position them as a top choice for logistics and delivery services in the area.
In addition to optimizing their website and online listings, we also implemented other Local SEO tactics such as creating location-specific content and targeting local backlinks. By focusing on these strategies, we were able to significantly improve Xcel Delivery’s visibility and rankings in local search results, helping them to reach more potential customers in the Phoenix market and drive more traffic to their website.
As part of our digital marketing strategy for Xcel Delivery, we recommended the creation of a new MarketingHub website to better reach and engage with potential customers in both Phoenix and Tucson, and drive more leads and conversions.
The MarketingHub is being designed to be the foundation for all of Xcel Delivery’s marketing efforts, by creating valuable content laid out in a professional and eye-catching brand. The MarketingHub aids in organic search by including a blog, strong calls to action, social media feeds, email magnet and location-specific keywords and content.
Anchor Wave Digital Marketing Agency
Anchor Wave Digital Marketing Agency
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