Maloney Plastic Surgery, a well-established plastic surgery firm in Tucson, AZ, partnered with Anchor Wave in 2017 to support their growth in the skincare and med-spa side of their business. Over the course of the partnership, a variety of marketing strategies were employed, resulting in remarkable growth for the company.
The results of the partnership between Maloney Plastic Surgery and Anchor Wave are nothing short of impressive. In just one year, the number of leads generated by Maloney Plastic Surgery increased from an average of 122 per month to approximately 250 per month, indicating a significant increase in interest and engagement from potential clients.
These impressive results can be attributed to a variety of marketing strategies implemented by Anchor Wave, including optimizing their website for search engines and running targeted PPC campaigns to reach new audiences. Additionally, social media marketing and email marketing campaigns were leveraged to keep clients informed about new services and promotions, encouraging them to schedule appointments for non-surgical services.
In addition to the increase in leads generated, Maloney Plastic Surgery also saw a significant increase in website traffic overall. The website’s overall traffic increased by 54% since partnering with Anchor Wave in 2017, with organic traffic specifically increasing by 59%. These results are indicative of a successful digital marketing strategy that effectively increased brand visibility, improved website traffic, and ultimately, led to an increase in new clients and revenue for Maloney Plastic Surgery.
Overall, the partnership between Maloney Plastic Surgery and Anchor Wave has resulted in impressive results that demonstrate the value of an effective digital marketing strategy for a practice looking to pivot and expand its business focus towards new services. By implementing a variety of marketing tactics, Maloney Plastic Surgery was able to increase brand awareness, attract new clients, and ultimately achieve their business goals.
One of the specific strategies that Anchor Wave implemented to help Maloney Plastic Surgery increase its online visibility and attract more clients was to optimize its local presence through off-site SEO techniques. This involved consistent efforts to post on Google Posts, directory optimization, and posting keyword-rich content to their Google Business Listing.
The results of this strategy were significant. Since the program’s implementation, Maloney Plastic Surgery has seen an increase in website visits by 57%, direction requests by 35%, and calls from the listing by 40%. These increases are indicative of an improved local search presence that is driving more traffic and inquiries to the business.
Another strategy implemented by Anchor Wave was to use ReviewLead to boost Maloney Plastic Surgery’s online reputation by driving up reviews. Before the implementation of this strategy, Maloney Plastic Surgery had 237 reviews with a rating of 4.5. After using ReviewLead, Maloney Plastic Surgery was able to generate more positive reviews (544!) boosting its overall rating to 5 stars!
To keep the website’s content fresh and up-to-date, Anchor Wave used Content Marketing to educate potential clients about various skincare services offered by Maloney Plastic Surgery. This helped to improve the website’s search engine optimization and attract new clients seeking non-surgical services.
Anchor Wave also used Email Marketing to stay connected with existing patients and provide exclusive updates on new services and practice events. The email marketing campaign had an impressive average open rate of 57.5% and an average click-through-rate of 8.83%, indicating a high level of engagement from existing patients. Additionally, Maloney Plastic Surgery saw an increase of about 10 newsletter signups each month, adding to their already extensive contact list.
Anchor Wave used PPC to boost brand awareness and increase returning clients, using a variety of ad formats including Search, Billboard, and Boomerang Ads. The results were impressive, with a 205.75% increase in clicks, a 1128% increase in impressions, a 17.46% increase in click-through-rate, and a 205% increase in leads. Additionally, the CPC was decreased by 59%, resulting in a more cost-effective advertising campaign for Maloney Plastic Surgery.
Facebook Ads were also used to enhance brand awareness and improve social engagement. The Facebook advertising campaign yielded an average lead to consult rate of 15%, with the best month seeing a rate of 31%. The campaign saw a return on investment of 208% in 2022.
The average monthly results for the Facebook Ads campaign included a reach of 17,000, 356 clicks, and 30 leads. The best performing month saw a lead to consult rate of 31%, a lead to sale rate of 15%, a consult to sale rate of 50%, and a return on investment of 438%.
These strategies helped Maloney Plastic Surgery achieve significant growth in their skincare services business, demonstrating the power of digital marketing in the highly competitive industry.
An out of date site can be the biggest obstacle to your ongoing traffic. Maloney Plastic Surgery invested in Website Design to improve user experiences and drive up website traffic and search performance.
The new website design focused on showcasing a large and impressive before-and-after gallery, which served as visual proof of Maloney Plastic Surgery’s expertise and results. This gallery helped build trust among potential clients and demonstrated the quality of their services. The website also featured a luxurious, professional, and welcoming brand that aligned with Maloney Plastic Surgery’s positioning in the market.
The website redesign project had a positive impact on Maloney Plastic Surgery’s marketing efforts. The improved user experience, visually appealing design, and compelling before-and-after gallery helped attract more visitors to the website and encouraged them to stay longer, increasing engagement. This, in turn, contributed to higher website traffic and improved search performance as the website became more visible in search engine results.
Anchor Wave Digital Marketing Agency
Anchor Wave Digital Marketing Agency
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