Lakefield Veterinary Group is a family-owned veterinary hospital acquisition company with veterinary clinics and emergency animal hospitals with over 50 locations across various states and regions. They approached Anchor Wave seeking a strategic partner who could provide custom solutions tailored to their specific needs to ensure a strong online presence and a dedicated agency ready to grow alongside their expanding company.
As a strategic partner, we provided Lakefield with customized solutions tailored to the specific needs of a multi-location company. Our agency utilized various digital marketing techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, and review management, to improve their online presence and help them reach a broader audience.
To address Lakefield’s primary objective of improving the local visibility of their different locations, we focused on optimizing and managing their Google Business Profiles and improving their websites to boost search rankings across locations and increase site traffic. We worked closely with Lakefield, offering ongoing support and continuously refining our strategies to adapt to their ever-evolving business needs.
Additionally, we recognized that several of Lakefield’s locations were struggling with negative or missing reviews, which were adversely affecting their local search rankings. To address this issue, we launched ReviewLead reputation management to drive up the total number of reviews, increase average star ratings, and intercept negative client feedback. This initiative successfully helped Lakefield to generate more positive customer reviews, leading to improved local search rankings and greater online visibility.
Anchor Wave’s dedication and commitment to Lakefield’s success and growth helped them to achieve their goals and establish a strong local presence across their numerous locations.
A key strategy for Lakefield was improving the reputation of their practices through online review management. When people are seeking veterinary care, they want the best care possible for their pets. Lakefield’s Vets had that experience and care that all fur-babies deserve, but their reviews were not reflective of that care. That is why reputation management remains a cornerstone of Lakefield’s marketing strategy with Anchor Wave.
As an example of ReviewLead’s success, Animal Emergency Clinic NE experienced a significant improvement in their online reputation. With our help, they increased their total number of reviews by 401, a substantial improvement from their previous 80 reviews. This resulted in an impressive average star rating of 4.0, a significant increase from their previous rating of 2.8 stars. This improvement in their online reputation helped Animal Emergency Clinic NE to improve their local search rankings, leading to increased visibility and new customers.
As a strategic partner, one of our primary goals for Lakefield was to increase the visibility and reach of their individual veterinary locations through Local SEO tactics. We focused on optimizing their Google Business Profiles and ensuring consistent and accurate business information across directories. The results speak for themselves, with two locations seeing monumental growth in website clicks from their Google Business Profiles and an impressive 47,000 increase in views of their business in Search.
For example, one of our clients, Emergency Clinic, saw a huge boost in their online presence through our LocalReach program. This location experienced 188 more direction requests and a staggering 47,741 more total views. Similarly, Veterinary Specialists also saw tremendous success with LocalReach, with 337 more website clicks, 236 more direction requests, and 48,549 more total views. Our Local SEO strategies have helped Lakefield’s veterinary locations to stand out in their respective markets and attract more customers seeking compassionate care for their pets.
A strong local presence is a critical foundation for any SEO strategy, and Lakefield recognized this early on in our partnership. To build upon this foundation, we implemented an SEO strategy to improve the search engine visibility of each location and increase traffic to their websites.
Our team of SEO experts worked closely with Lakefield to identify and optimize the most important ranking factors for their business, including local keyword targeting, content optimization, technical SEO, and user experience improvements. By implementing these strategies across all of their websites, we were able to improve their overall search engine rankings, resulting in increased visibility and more qualified leads for each location.
Whenever Lakefield wanted to improve the score for any of their locations, our team was ready to implement the onsite SEO strategy. With our ongoing support and guidance, we are helping Lakefield stay ahead of the competition and drive continued growth for their business.
We also created a contemporary website stencil for Lakefield that can be customized and replicated for each individual location. This approach resulted in a highly flexible and customizable web design that is tailored to the specific needs of each location while maintaining a consistent Lakefield brand look and feel.
Our team collaborated with Lakefield to understand their unique business requirements and brand guidelines. We leveraged this information to design and develop a website stencil that met their needs, including onsite search engine optimization, improved user experience, and intuitive navigation.
Thanks to this website stencil, Lakefield was able to create a unique website for each of their many locations quickly and cost-effectively while maintaining consistency across their entire brand. This approach helped to improve their online presence, increase engagement with customers, and ultimately drive more business to each location.
Anchor Wave Digital Marketing Agency
Anchor Wave Digital Marketing Agency
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