People dedicate lots of time to social media, so much that it almost doesn’t make sense not to advertise there. Facebook advertising is a great place to start, because Facebook is among the largest and most frequently utilized social media sites. If you don’t have the time to manage a Facebook ad campaign internally, your business can find the help it needs from a digital marketing agency specializing in social media management. Here’s a closer look at the benefits you’ll experience when you start advertising on Facebook.
Target Customers with Greater Accuracy
One key difference between Facebook and other advertising platforms is the ability to hone in on specific demographics, so you will only reach those who are likely to patronize your business. You can target individuals to see your ad based on geographic location, age, or specific interests. Another unique benefit is the presence you will have on mobile devices, because so many people access their social accounts through smartphones and tablets.
Utilize Remarketing Strategies
Though demographic data can be a great start in identifying potential customers, you might lose out on valuable businesses if you do not remarket to those who are already interested in your products or services. Remarketing will put ads in front of people who have already visited your site or searched for your business on Google. Facebook ads can be highly successful in your remarketing efforts, because social ads already have such high conversion rates.
Learn More About Your Marketing
As you continue to use Facebook ads, you will see extensive analytic data that can reveal strengths and weaknesses in your marketing strategy. Working with a marketing agency, this data can help you capture more leads and see more conversions.
Don’t let your marketing efforts fizzle because you don’t have the time or resources to manage your social accounts. Anchor Wave offers the solutions you need in social media management, web design, and content marketing. To reach us for a consultation, call (520) 622-3731.
