Marketing is about so much more than simply trying to sell a product. Savvy, conscious consumers not only want to know that they’re getting the products and services they need, but they also want to know that they’re doing business with companies that align with their values. As a Tucson digital marketing agency, we here at Anchor Wave love helping local Tucson businesses find their brand identity and weave it into their digital marketing strategies. That way, they can stand out among the competition and continue to attract new customers!
But why does brand identity matter, and how can imagery really help sell products and services? We’re happy to give you the answers, and why Anchor Wave has been Tucson’s most trusted marketing agency for over 20 years!
Why Your Brand Identity Matters
Your brand identity is your business’ personality—it’s what customers can connect with on a personal and emotional level, making them want to do business with you.
For example, let’s say you run a coffee shop in Tucson. What would make a customer want to go out of their way to visit your shop rather than visiting one of the big coffee chains on every corner? Your coffee shop might emphasize sustainability by utilizing fair trade beans and forging direct partnerships with coffee growers. So, your brand should highlight this commitment to environmental stewardship and the social and financial health of the growers you partner with.
Simple distinctions like this speak volumes to consumers, and can be the point where they decide to choose your business over another. As a Tucson marketing agency who understands the unique culture and business expectations of this city, Anchor Wave can help you pinpoint what’s unique about your business and express that through every element of your company branding. From your logo to your social media posts to the fonts and graphics used in your web design, we’ll help you redefine your brand visually by reflecting the values and principles which your business is built upon.
How Is A Compelling Brand Identity Constructed?
Compelling branding is all about authenticity and connection. Let’s think more about that coffee shop. It’s not enough for them to simply slap a Fair Trade label on their coffee beans and call it a day. Customers will want to see their commitment to sustainability in action. Seeing real photos of the coffee growers who produce those coffee beans, and the baristas who turn those beans into something more elevated than a standard vanilla latte on the company’s website. Adding them to your Google Business Profile can inspire potential customers to break their routine and stop in for a drink on their way to work. Authentic and professional photography is one of the most impactful elements you can include on your website and social media pages to truly connect with your audience and showcase who your brand is and why it’s unique.
Where to Showcase Your Brand Identity
Your brand identity should be reflected in every aspect of your digital marketing strategy, from your website to your social media profiles to your paid ads. Working with Anchor Wave, you can ensure that the unique and truly essential elements of your company’s character are expressed throughout your marketing materials, so customers will know exactly what your business is about, no matter where they find you.
If your current marketing strategy is falling flat and failing to connect with your target audience, reach out to Anchor Wave for a strategy call with our Tucson marketing agency.
