A successful website launch involves setting and achieving your marketing and sales goals. What will the main purpose of your website be? Will your site focus on sales, lead generation, product education, or building memberships? If your organization is considering launching a new website, consider the following web design criteria:
- Domain Name: The first step in establishing an online presence is finding a domain name that means something to your customers. Strive to create a domain name that is memorable, easy to spell, and related to your business’ core competencies. Improve your page rank by choosing a domain name with a keyword that describes your products and services.
- SEO Keyword Research: Your ability to find the perfect keywords will contribute greatly to your website’s success. Keyword research provides statistics on keyword traffic and helps determine which keywords have the highest probability of converting. Upon determining the perfect terms and phrases, inject them strategically into URLs and web content to increase your traffic.
- Design and Branding: No matter how flashy or extraordinary your website design, it will ultimately be ineffective if it fails to relate to your brand. In addition to finding out who you are as a business, prospective customers visit your website in search of information regarding your products and services. Gather information about your customer demographics and apply that information to design a site that satisfies their needs.
- Usability: User-friendly websites lead to higher profits and increased customer satisfaction. Create a website that is intuitive and easy to follow for even the most inexperienced web users. Place important information such as your phone number and location front and center. Also, be sure that your product pages are up to date and functional. Any outdate or broken pages can result in lost sales.
The knowledgeable staff at Anchor Wave will use a proven step-by-step approach to building an effective and functional website for your Tucson business. Our expert team of marketing strategists, programmers, and designers have built over three hundred websites. Call us today at (520) 622-3731 to get started on building yours.
